Software Pulse

Business Strategy for Software Executives

March 7, 2005

Software's New Menace: BPO

Vinnie Mirchandani

India's offerings preview the potential for software industry damage - unless vendors take action now.

By Vinnie Mirchandani, CEO, Deal Architect

When Ray Lane speaks, the technology industry listens. I read his column on a trip to India. There, the fast-growing business process outsourcing (BPO) market thinks Ray did not go far enough in his advice to the software industry. Vendors need to provide software as a service - a BPO service. Read more >>

Read the Blog

A New Source for Software Business Insight has assembled a team of experts to provide their perspective on a wide variety of strategic and operational issues impacting the software industry. Last week, bloggers Mike Nevens, Brian Turchin, Tony Baer, Britton Manasco and S. Sadagopan contributed to the first blog, "The Potential of SOA." This week, the bloggers turn their attention to software marketing: Prioirities for 2005.

Email with ideas for future blogs or if you're interested in becoming part of the blogging team.

Learn to Make Software-as-a-Service a Reality

Traditional software vendors are attempting to make the transition to Software as a Service (SaaS) delivery and startups are trying to get new SaaS solutions to market rapidly. But most vendors lack a reference model to guide them through the core issues and the expertise needed to build a profitable SaaS business.

Sand Hill Group is hosting a Web seminar to provide a reference model for SaaS enablement. The webinar will be held on April 7, 2005 at 10:00 a.m. PST. Speakers will be M.R. Rangaswami, Sand Hill Group co-founder; Amy Mizoras Konary, IDC, program director for software pricing licensing and delivery; and Todd Johnson, Jamcracker, president. Click here to register.

Pulse Poll: The Next Sir Software?

Queen Elizabeth bestowed Bill Gates with an honorary knighthood last week. Who should be the next software leader to be knighted?

Take this week’s poll >>

Last week, more than half of respondents to the Pulse Poll felt offshoring was making the software industry more competitive, rather than hurting the U.S.-based industry.

Take last week’s poll >>

Post Software Events and Jobs's community page is the perfect place to publicize events and executive opportunities. To promote your industry gatherings, simply visit the community page, click on the "Post an event" link, log in and provide fill in the form. If you are a recruiter or manager and want to post a software executive position, visit the community page, click on the "post a job" link, and fill in the form.

If you have any questions or need assistance posting jobs or events, email

Meet Software's Personalities

John Wood
Don't miss our profile of John Wood, a former software executive who founded a successful non-profit. We want to hear about the industry leaders you admire.

Email with ideas for future software personality profiles.

More at

Get the CEO Outlook 2005 research report to guide your year. >>

Monitor the latest software venture capital deals >>

Scan the list of last week's software M&As >>

See who's made it to the top in our list of recent software executive appointments >>

Read the most important enterprise software news >>

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Parting Thought

"The most dangerous strategy is to jump a chasm in two leaps."
— Benjamin Disraeli

Courtesy of Malcolm Kusher, The Kushner Group

Software 2005 Conference


Aztec Software

Since its inception in 1982, a singular vision - The Network is the Computer - has propelled Sun Microsystems to its position as a leading provider of industrial-strength hardware, software and services that make the Net work. Click here to find out more.


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Click here to send us your feedback. is published by Sand Hill Group, which provides investment and management advice to emerging leaders in the $600 billion enterprise software, services and solutions market. Sand Hill Group produces the Software and the Enterprise series of conferences for industry executives, and authors research reports on cutting-edge technology topics. Click here to find out more.