Software Pulse
October 20, 2010

Mark BishofSoftware Pricing & Licensing Trends - 2010

Findings from a new study of software pricing and licensing trends underscore the tremendous pressure on vendors to offer greater flexibility in pricing and usage.

By Mark Bishof, Flexera Software

Adoption of cloud computing combined with other technology and business model changes - such as virtualization, SaaS and open source – are forcing software makers to rapidly evolve their pricing and licensing models to meet customer needs.

The 2010 Key Trends in Software Pricing and Licensing Survey of 234 software companies and enterprise IT directors, prepared jointly with IDC, found the challenges of the current economic downturn are driving both groups to look for better strategies to derive more value for their organizations through software licensing and pricing. While, not surprisingly, some of those strategies diverge between vendors and customers, many are complementary and serve to strengthen the positions of both.


Tech Execs: Join a Dinner Briefing in Palo Alto on Nov. 18

To meet enable businesses to work more virtually and efficiently, companies must build a roadmap for their internal and external constituents that is innovative and transformational and does more with less. Join Cognizant and on Thursday, November 18, 2010 at the Four Seasons Hotel in Palo Alto, Calif. for the third annual executive dinner briefing to discuss “A Roadmap for Next-Generation Technology Solutions.”
Click here to find out more and register.

Analyzing Apotheker

Guy Smith

Guy Smith of Silicon Strategies Marketing examines Leo Apotheker and his new role as CEO of HP in this post to the Blog, Megavendor Watch.

Lean Thinking, IT-Business Alignment, and Value Engineering in Software

Leonardo Mattiazzi

Even with proper software, a company may not be prepared to think in a lean manner. Ci&T’s Leonardo Mattiazzi pairs agile software with lean thinking to produce value engineering in this post to the Blog on Research and Development.

Boosting the Productivity of Knowledge Workers

The key is identifying and addressing the barriers workers face in their daily interactions. Learn more in in this article from The McKinsey Quarterly.

Cloud Execs: Join Our Dinner Event in the Boston Area Nov. 9

Sand Hill Group is co-hosting an exclusive dinner event on Tuesday, November 9 at 6:00pm at Henrietta's Table inside the Charles Hotel Cambridge, Mass. The topic for the evening will be "Achieving Technology Leadership in the Cloud" and will discuss implications for ISVs and software-centric organizations. We will also share highlights from our "Leaders in the Cloud" research study. Cloud executives from the Boston area are invited to attend the event for an exclusive dinner and an evening of thought-provoking and insightful peer discussions.

Click here to find out more.

Poll: Drivers of Software Pricing?

What is the single biggest factor influencing software pricing and licensing today?
Take our Pulse Poll >>

Top Stories from the Past Week

  1. Ozzie’s Departure Fuels Concern About Microsoft Bench (Bloomberg Businessweek)
  2. IBM: Mobile, Cloud Apps Will Rule Developers' Worlds by 2015 (eWeek)
  3. Indian Offshoring Giant Infosys Boosting U.S. Hiring (ComputerWorld)
  4. Forrester Downgrades U.S. IT Spending Forecast (ComputerWorld)
  5. Rumor Watch: Should Oracle Buy EMC? (Seeking Alpha)

The Latest Software Business News on

All Headlines: Gartner forecasts “timid” IT spending growth in next five years.

VC Activity: VC deals may be slowing its pace, but Angels are picking up slack.

M&A Deals: EMC in exclusive talks to buy Isilon.

Executive Moves: Palo Alto based Accellion named Kieran O’Shaughnessy Director of Sales.

Quote of the Week

I was surprised he went to Microsoft…I was surprised he stayed as a long as he did. I’m not surprised that eventually there was organ rejection here.”

- Paul Saffo, managing director at Discern Inc., on Ray Ozzie’s departure from Microsoft

This Week's Sponsor

Ness Software Products

Ness Software Product Labs delivers the next generation of the managed software development lab - R&D and software product development outsourcing and consulting that extends software product capacity and drives innovation. Ness operates over 50 labs for ISVs and other product-oriented clients, utilizing delivery centers across India and Eastern Europe. These centers are designed to provide software ISVs and enterprise organizations who rely on proprietary software to generate their revenues with a complete extension of their internal R&D software development team.
Click here for more.

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