The Pulse - A newsletter by
May 7, 2014
This week's Pulse is sponsored by SafeNet

Software CEO / CFO Outlook 2014 (Sand Hill Study)

M.R. Rangaswami

M.R. Rangaswami, Co-Founder & CEO
Sand Hill Group

The software industry is in an era of explosive growth, but transformation is required, according to Sand Hill Group’s 2014 CEO / CFO Outlook study. The report looks in detail at how the software industry is performing and the transformational change and conflicting needs that companies must address.

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NASSCOM Startup Delegates Experience Silicon Valley

Ravi Gururaj

Ravi Gururaj, Chairman
NASSCOM Product Council

NASSCOM InnoTrek 2014, a delegation of India's top product and entrepreneurial founders/CEOs, will experience Silicon Valley product companies, connect to VCs/angels and interact with product leaders and corporate and business development executives this month. Here’s an overview of the companies.

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Semantic Virtual Data Warehouse

Robert Coyne

Robert Coyne, Co-Founder, CMO

Are your data scientists drowning in your business data because of constraints imposed by outdated ways of storing, managing and analyzing? Here’s how to give them the life preserver they need and enable them do their jobs more efficiently by leveraging a semantic virtual data warehouse.

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Performance Management Tips and Practices

F. Stephen Olson

F. Stephen Olson, Director of Best Practices
Canon Business Process Services

Companies today have a significantly greater opportunity to track and improve their business processes than ever before. This article discusses recommended performance management practices, ways to emulate proven performance management methods and benefits of creating an effective system.

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Notable Quote

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"There is a clear consensus that we are witnessing our second tech bubble in 15 years. What is uncertain is..."


Click here to see who said it.


Software CEO / CFO Outlook 2014: The Complications of Change


Software CEO / CFO Outlook 2014This report is the third in Sand Hill Group’s ongoing series of software industry CEO / CFO Outlook studies since 2010, providing insights into the current and future state of the software industry and assessing challenges of software companies.

A key finding in this year’s study shows that software executives are struggling with maintaining equilibrium among operational and investing priorities that push the companies in opposite directions at the same time. The prioritization decisions are becoming ever more complex and increasingly interrelated. The decision choices are all interconnected; none of them are standalone.

This report provides a detailed look at how the software industry is performing and the transformational change and conflicting needs software companies must address. The growth opportunities are exciting, but the accompanying degree of change is challenging.
The 33-page report is packed with charts on research findings along with comments from CEOs and CFOs.

Click here to read a summary of the report’s contents and buy the report.

Maximize Your Company's Growth Opportunities; Attend SIIA's Maximize May 20-22


Maximize Your Company's Growth Opportunities; Attend SIIA's Maximize May 20-22The ISV Revolution is here and SIIA’s Maximize, formerly All About the Cloud, is the software industry’s premier annual ISV gathering, taking place
May 20-22 in San Francisco, Calif. This year, SIIA’s Maximize will look beyond the cloud and focus on maximizing your growth opportunities.
SandHill is pleased to be a media sponsor for the event, and M. R. Rangaswami will moderate one of the sessions.

Maximize has sessions and tracks dedicated to each member of your company helping to develop business strategies, nurture and meet new prospects, and maximize growth potential. You will learn how to:

  • Shift thinking from tactical and operational to strategic and managerial
  • Build and manage a connected business
  • Effectively manage risk
  • Leverage market research for strategic planning
  • Manage organic growth
  • Develop a clear set of technology and business milestones
  • Implement the best technologies and services to run your business efficiently
  • Take the appropriate risks while staying true to the core of your business
  • Get better as you get bigger

Don’t miss this year’s must-attend ISV conference: Maximize 2014!


For more information:

This Week's Sponsor: SafeNet



Join SafeNet on May 22 for The 12 Hottest Software Licensing Trends of 2014 You Need to Know About Today webinar and learn how software licensing has evolved into a highly visible corporate business strategy.
Cloud computing, virtualization and subscription/usage are just some of the challenges software developers are facing today. This is your opportunity to attend a short webinar and learn all about the hottest software licensing trends that customers want and generate revenue.

Click here to learn more and register today!