The Pulse - A newsletter by
January 6, 2016
This week's Pulse is sponsored by Intacct

2016 Biggest Risks for Software Buyers

Sujatha Kashyap

Sujatha Kashyap
VP of Technology
Robin Systems

In our series of articles discussing predictions for 2016, we interviewed several software executives for their opinions and advice regarding what they believe will be the biggest risk for software buyers in the coming year. This article shares their perspectives.

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oneM2M: IoT Platform Standard

Ultan Mulligan

Ultan Mulligan
Director of Communications

oneM2M, the global standards partnership for M2M and IoT service-layer standards, is an important milestone for the IoT market. This article discusses how it enables applications to connect securely regardless of underlying connectivity technology and what oneM2M Release 2 offers.

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Getting and Measuring Channel Partner Mindshare

Rich Aroian

Rich Aroian
Managing Director and Founder
KP Channel Growth Associates

The level of mindshare you have with your channel partners and how well you’re able to maintain or increase it will be a major factor in the success of your partner initiatives. This article discusses why channel partner mindshare is important, how to get it and how to measure it and keep it.

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Multi-Factor Authentication Protection

Sekhar Sarukkai

Sekhar Sarukkai
Chief Scientist
Skyhigh Networks

Stolen account credentials are often used to gain access to corporate data stored in a cloud service. Given the vulnerability of passwords, additional steps are needed. This article discusses how to protect your company from cybercriminals by enabling multi-factor authentication.

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Accelerate Business Growth with Social Media

Michael Jenkins

Michael Jenkins
CEO and Founder
Shout Digital Marketing Agency

Social media is a tremendous tool for any business that wants to turn its inbound marketing campaign into a long-term lead-generation strategy. This article discusses five crucial steps businesses need to focus on to turn their social media marketing into sales leads.

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2016 Tech PreReview: Global Biz & Technology

Shirish Netke

Shirish Netke
President and CEO
Amberoon, Inc.

This “PreReview” of 2016 looks at global scenarios of the future in business and technology. Companies with a global strategy fared better in 2016 than those that did not. Here are some of the headlines “from” 2016 about players in some of the oldest industries such as automotive, banking and retail.

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“Subscriptions are Eating Software” - Webinar Jan. 13 at 1:00 PM EST

Are you ready to tap into the $130 billion software subscription market? In an essay published in The Wall Street Journal, Marc Andreeson famously described the future of technology industry stating that “Software is eating the world.” IDC recently published its software and licensing predictions for 2016. The number one prediction is: Software subscription revenue will continue its rapid growth trajectory to reach $130 billion in 2016, a 21 percent Increase over 2015.

If you are building software, intelligent devices or trying to establish a recurring revenue business, register for this webinar today.

Presenters include R “Ray” Wang, principal analyst and CEO at Constellation Research; Shlomo Weiss, SVP and general manager, Software Monetization, Gemalto; and Will Brouwer, lead operations NPI Project Manager, Viavi Solutions (formerly JDSU). The event moderator is Chris Kocher, founder and managing director, Grey Heron. The webinar is hosted by TMCnet.

Register for this webinar.


Executive Briefings


New white paper: “Clearing Your Test Automation Backlog Without Stalling Feature Delivery”

The most common and corrosive form of software technical debt is insufficient test automation. A lack of appropriate automation slows down development, reduces quality and increases R&D costs. This white paper outlines how to overcome test automation challenges without stalling internal development efforts and gives best practices to achieve a higher project success rate.

Click here to read the white paper.


This Week's Sponsor: Intacct



Intacct is a leading provider of best-in-class cloud ERP software. Bringing cloud computing to finance and accounting, Intacct’s award-winning applications are the preferred financial applications for AICPA business solutions. In use by more than 9,000 organizations from startups to public companies, Intacct is designed to improve company performance and make finance more productive. Hundreds of leading CPA firms and Value Added Resellers also offer Intacct to their clients. The Intacct system includes accounting, cash management, purchasing, vendor management, financial consolidation, revenue recognition, project accounting, fund accounting, inventory management, and financial reporting applications, all delivered over the Internet via cloud computing.

Intacct is headquartered in San Jose, California. For more information, please visit or call 877-437-7765. Connect with Intacct on LinkedIn, Facebook, Twitter, Google+ and YouTube.


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