ThePulse Software - Cloud - Mobile
01 August 2012
Cloud Computing SAAS Mobile Big Data Sales & Marketing Leadership
This week's issue brought to you by: Actian

Winning a Software Bake-off

Tom Pisello“Cupcake Wars” is a popular TV show pitting four bakers in a head-to-head contest to see who can create the most inspired cupcakes for a specific client event. A winner-take-all bake-off. What do cupcakes have to do with your IT sales and marketing? Everything, explains Tom Pisello, CEO of Alinean.

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Conversation Imperative

Shawn McLarenThe software buyer needs to trust someone enough to make a leap-of-faith purchase decision. So why are technology companies investing marketing and sales dollars as though relationships are just another commodity, like their products and websites, asks Shawn McLaren, CEO of ConnectAndSell.

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Secure Content Sharing

Dale QuayleFileTrek provides mobile content management and tracking solutions with total visibility into all the sharing, syncing and editing of a file on the desktop or in the cloud. In this interview CEO Dale Quayle discusses the content-tracking solutions market and shares insights for startups.

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Who Said It?

check"I think the HP break is what is pushing Oracle over the edge. ... [L]osing HP meant it really wasn’t competitive with IBM anymore, and..."

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This Week's Sponsor: Actian


ActianActian Corporation enables organizations to transact, analyze and take action on big data. Actian is the first to unveil a cloud development platform for building Action Apps, lightweight consumer-style applications that automate actions triggered by real-time changes in data. Actian also incites action for 10,000 customers worldwide with Vectorwise, the world’s fastest and most cost-effective analytical database, and Ingres, the mission-critical OLTP database. Actian is headquartered in California with offices in New York, London, Paris, Frankfurt, Amsterdam and Melbourne. Stay connected with Actian Corporation on Facebook, Twitter and LinkedIn.