Software Pulse

Business Strategy for Software Executives

April 25, 2005

Seismic Shifts for the Software Market

M.R. Rangaswami

In five years, we'll look back and not recognize the "old" enterprise vendor. Here's the major market developments that will reshape the industry.

By M.R. Rangaswami, Sand Hill Group

Everyone agrees the ground is moving beneath the software industry. More than simply market maturation, the enterprise software sector is shifting to an entirely new way of doing business. Product development, sales and marketing, operations and strategic partnerships are all transitioning to new models and new benchmarks for success.

Not Too Late to Attend Software 2005!

The biggest new event to hit the software industry in years starts tomorrow in Santa Clara - don't miss it! Register online today for Software 2005 to avoid the lines on site and you'll qualify for a $300 discount on admission. The two day, insight-packed agenda costs just $1,295 for yourself and two colleagues. More than 1,500 software industry executives will be presenting, networking and gathering new strategic insight for their companies. Be a part of it! Register online today to save and we will see you at Software 2005!

Which Shift Shapes 2005?

As the lead story predicts, major changes are impacting the future of the industry. Which technology will shake up the industry most in 2005? Take this week's pulse poll and share your perspective.

Last week's Pulse Poll respondents predicted the future of Siebel: More than one-third felt Oracle would be the CRM maker's most likely buyer.

New Executive Jobs Available

Scan's job site for new career opportunities. Many new open searches from Sterling-Hoffman highlight the job page this week. And new postings from other leading enterprise software makers are also included. Visit the community page to post your software management positions or read who's made it to the top in's list of the latest executive moves from Venator Partners.

What Does it Take to Succeed?

Money? Savvy? Innovation? Connections? Strategy? The "Building Blocks of Success" blog continues during the Software 2005 conference. Read the latest posts or tell the blog what you've learned about success from the conference. Email the editor at .

Don't Miss the New RSS Feeds

Now you can easily retrieve the latest information at The most popular sections of the site - Opinion, Blogs, VC Deals, M&A Deals and Executive Moves - are now RSS-enabled. Just look for the orange XML button at the bottom of the page of RSS-ready content. Visit the RSS page for instructions and more information about RSS.

More at

Read the enterprise software industry news of the week >>

Monitor the latest software venture capital deals >>

Scan the list of last week's software M&As >>

See who's made it to the top in our list of recent software executive appointments >>

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Parting Thought

" It is impossible for a man to learn what he thinks he already knows. "
— Epictetus

Courtesy of Malcolm Kusher, The Kushner Group

Software 2005 Conference


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Click here to send us your feedback. is published by Sand Hill Group, which provides investment and management advice to emerging leaders in the $600 billion enterprise software, services and solutions market. Sand Hill Group produces the Software and the Enterprise series of conferences for industry executives, and authors research reports on cutting-edge technology topics. Click here to find out more.