Software Pulse

Business Strategy for Software Executives

March 14, 2005

Bootstrapping: The Secret to Entrepreneurial Success

Greg Gianforte

Funding your own software venture results in a sales-focused and highly rewarding experience.

By Greg Gianforte, CEO, RightNow Technologies

How do you launch a successful high-tech business? If you ask the typical MBA, they'll give the same answer. Write a comprehensive in-depth business plan, take it to investors to secure a healthy initial round of funding, recruit the heaviest heavyweights you can, and start the PR machine cranking. But, of course, they'd be completely wrong.

Special Offer for Software 2005 Registration

Software 2005 adds up to the biggest industry event of the year: 7 great keynotes, 4 compelling panels, 60+ actionable breakout sessions, and 2,000+ CEOs, VPs and VCs to meet. This opportunity costs only $995 for yourself, plus two of your executive colleagues. But if you register by March 31, you'll receive a complimentary copy of the CEO Outlook 2005 report - a $395 value. Click here to find out more about the software industry's biggest vendor-neutral gathering, April 26 and 27 in Santa Clara, Calif., and click here to register.

Pulse Poll: Who'll Win Retek?

Oracle moved to stop SAP from acquiring Retek. Take this week's poll and give us your opinion on which company will end up with the retail software vendor.

Take this week’s poll >>

Last week, nearly half of readers said Linus Torvalds would most likely be the next software industry leader to be knighted.

Take last week’s poll >>

More Insight on Software Marketing

Last week, the blog on marketing priorities in 2005 brought thought-provoking predictions from Matt Miller of WaldenVC, Mike Nevens, former McKinsey managing partner, Mitchell Levy and Robert Wright of Marketing Arts. Up next, the blog will look at a different aspect of software marketing: messaging style. Watch for submissions from marketing experts Rick Bennett, Britton Mancuso and Stephen Shu.

Learn to Deploy a Software-as-a-Service Strategy

On April 7, Sand Hill Group will host a Web seminar devoted exclusively to helping vendors make software-as-a-service (SaaS) a reality. The conference will discuss a model for how to build, deliver and manage a profitable SaaS system. IDC program director, Amy Konary, Kana executive VP, Brian Kelley and Jamcracker president, Todd Johnson. Click here to find out more and register for the call.

Get News Just for You's news page provides links to news and analysis stories from reputable sources around the Web. We use human editors to find only the articles that pertain to software executives' day-to-day business efforts. News stories are also classified according to functional area: management, finance, sales & marketing and engineering & services. If you have more ideas for news coverage, email

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Monitor the latest software venture capital deals >>

Scan the list of last week's software M&As >>

See who's made it to the top in our list of recent software executive appointments >>

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Parting Thought

"In absence of clearly defined goals, we become strangely loyal to performing daily acts of trivia."
— Unknown

Courtesy of Malcolm Kusher, The Kushner Group

Software 2005 Conference


Horn Group

Horn Group provides communications services to technology companies at every stage of growth. Click here to find out more.


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