ThePulse Software - Cloud - Mobile
17 JULY 2013
Cloud Computing SAAS Mobile Big Data Sales & Marketing Leadership
This week's issue brought to you by: SafeNet

SaaS Value Sales Solution

Carl TheobaldIncreasingly new sales and pricing models require software and SaaS marketers to segment their products’ value. Carl Theobald, Avangate’s CEO, discusses a commerce-as-a-service solution that helps companies achieve faster time to market with flexible offerings that focus on customer-oriented value.

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Cloud Financials Benefits

Greg SandsHow can cloud-based financials help business leaders respond to market opportunities faster and compete more aggressively? Greg Sands, managing director of Costanoa Venture Capital, gives his perspective on the development and maturity of business-class cloud services and why it’s time to migrate.

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5 Steps to CMO & CIO Zen

Kim DeCarlisWith data and analytics driving the rise of BYOD, mobile workforces and marketing decisions, the roles of CIO and CMO are becoming the yin and the yang of enterprise success. Kim DeCarlis, BMC’s chief marketing officer, gives five tips to ensure that these two polar opposites achieve workplace Zen.

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Midmarket Data Centers

Bob NoelBob Noel, director of Global Field Marketing, Enterasys Networks, shares why value-added resellers should align with the right solution/services to support shifts and opportunities available in the evolving data center market and talks about the company’s solution for the midmarket.

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Data Security Breaches

Gaby FriedlanderThe 2013 Verizon Data Breach Investigations Report found that data breaches are on the rise and often undetected. Gaby Friedlander, ObserveIT’s co-founder and CTO, blogs about missing elements in IT security preventative measures.

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July M&A Report

Merhers and AcquisitionsWhat are the software merger/acquisition trends? Download the July monthly report to find out, courtesy of Software Equity Group.

Click here to download the report.


This Week's Sponsor: SafeNet


SafeNetSafeNet Redefines the Art of Software Monetization

On June 26, SafeNet announced the extension of its award-winning software licensing and entitlement management service, Sentinel Cloud, which enables software publishers who deliver on-premise applications to provide a cloud-connected licensing experience for their end-users. This means that software publishers can begin to leverage the many benefits of a cloud-connected licensing solution without having to deliver their software as a service. 

Cloud computing has changed how enterprise end-users expect to consume and interact with software. Software pricing and packaging models are expected to be increasingly usage-focused; end users believe their license should be associated with them, not their machines; updates, renewals, and upgrades are expected to be delivered in real time; and enterprise buyers are looking to keep IT out of the buying cycle whenever possible. 

A cloud-connected licensing experience delivers all of those things and more. Being able to answer those end-user requirements provides a competitive advantage to software publishers, but cloud-connected licensing also has many additional operating benefits for the software publisher. It enables them to gain invaluable insight into how their product and features are being used; it enables greater up-sell and cross-sell possibilities; it lessens the burden on support and customer service functions; and it eliminates the risk associated with delivering software into virtualized environments. SafeNet’s Sentinel Cloud is major addition to the arsenal of tools available to help software publishers effectively monetize their applications – one that enables them to transcend traditional business models and further embrace the experience delivered by the cloud.