The Pulse - A newsletter by
August 19, 2015
This week's Pulse is sponsored by Gemalto

9 SaaS Pricing Factors = Higher Conversion Rates

Elizabeth Cagen

Elizabeth Cagen
Director of Strategy & Operations

Competition can be fierce for a SaaS product. You need every advantage to compel your prospects to make the immediate leap towards a trial, demo or sale. Your pricing can be a strategic piece of your marketing that drives higher conversion rates. Here are nine factors to consider.

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IoT Cybersecurity Market Size & Vunerabililty

Steve Morgan

Steve Morgan
Founder & CEO
Cybersecurity Ventures

Many of the most commonly used Internet of Things devices contain security vulnerabilities. Cybersecurity Ventures discusses the size of the IoT cybersecurity market, reasons why devices are so vulnerable to attack and which software companies are developing solutions for IoT security.

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Data Decentralization vs Centralization Approach

Julie Lockner

Julie Lockner
VP Product Marketing
Data Security & Archive
VP Market Development

For years, the promise of “the single view of the customer” drove the need for centralizing all related data into a common data warehouse. This article discusses why data decentralization is on the rise and the pros and cons of centralized and decentralized approaches.

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Business Indoor Mobile Coverage Solutions

George Lamb

George Lamb
VP Operations and Support

Despite the exponential growth in mobile usage, indoor coverage continues to be a challenge. This article gives a synopsis of the available broadband and/or cellular-based options, how they work and where they make the most sense in addressing indoor coverage issues.

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This Week's Sponsor: Gemalto



LicensingLive! 2015 Speakers and Agenda Announced

“Transforming your Business: Monetization Strategies for Software and the IoT” agenda and speaker lineup has been published for LicensingLive! 2015. We are excited to announce the full agenda and the confirmed speakers. The event spans over two and a half days featuring industry titans, noted thought leaders, practical workshops, an exhibition forum and experienced software executives.

LicensingLive! 2015 will take place October 12-14, 2015 in Cupertino, Calif. with an all-star lineup that includes:

  • Ray Wang, principal analyst and CEO, Constellation Research and author of ”Disrupting Digital Business Create an Authentic Experience in the Peer-to-Peer Economy”
  • Laurie Wurster, research director, Gartner
  • Amy Konary, research vice president, Software Licensing and Mobile Enterprise Applications, IDC
  • Steve Garvey, one of baseball’s most popular and durable players during one of baseball’s greatest era...what do IoT and baseball have in common?
  • Real-life case studies sharing their journey transforming their business.
  • Ecosystem partners such as: Avangate, Aria Systems, Network Instruments, Cognizant, Simon Kutcher & Partners
  • Live connected-car demo; see how you can combine usage tracking for billing to monetize in the connected world.
  • “5 Software Monetization Strategies You Can Implement Now to Future-Proof your Business,” moderated by Chris Kocher, Managing Director, Grey Heron

Don’t miss this opportunity! Space is limited, so register today.

If you have any questions about this event, please email


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