ThePulse Software - Cloud - Mobile
Cloud Computing SAAS Mobile Big Data Sales & Marketing Leadership
This week's issue brought to you by: ServiceSource

SaaS Cash Flow

PRECIOUSE GROSS,The SaaS model has several benefits, but it also poses new obstacles that a traditional sales model doesn’t have. Preciouse Gross, BlueSnap community manager, reveals five questions to ask when structuring your SaaS product to reduce the risk of falling into an extended period of negative cash flow.

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QA Automation Tools

Francisco BarqueroWhat tool is the “right” tool for quality assurance automation? Francisco Barquero, quality assurance engineer at Avantica Technologies, discusses three questions companies need to answer before investing in and implementing automated testing as well as several key considerations.

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BI Data/Info Discovery

Howard DresnerAre dashboards needed for information discovery in business intelligence? Howard Dresner, president and founder, Dresner Advisory Services, says this is an important issue and shares the views of vendors, buyers and analysts.

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Big Data in Manufacturing

Neil LustigBig Data has the potential to positively impact corporate bottom lines and transform sales organizations. Vendavo CEO Neil Lustig gives a case study as an example of how manufacturing is an ideal industry to realize these benefits, but says they can be realized across all industries.

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LicensingLive! Conference, October 9-10


SafeNet LicensingLive! Conference — Free Event with Advice on How Software Vendors Need to Evolve to Meet Cloud Demands

Save the Date: SafeNet’s annual LicensingLive! Conference returns to Cupertino, California this year on October 9-10 at the Cypress Hotel. Don’t miss your opportunity to network with the largest concentration of software licensing experts under one roof!

This year leading software industry experts will review “The Evolved Software Experience” and the dramatic impact cloud computing has had on the software industry and the ways in which software vendors need to evolve their software to meet these demands.

You’ll find your peers in attendance, as well as leading industry experts including R. Ray Wang of the popular blog Software Insider’s Point of View and principal analyst and CEO at Constellation Research and Amy Konary, research vice president and analyst at IDC.

This is a free event you can’t afford to miss! 

  • Register Now!
  • Watch this fun video overview of LicensingLive!
  • Listen to Ken Schwartz from Hologic talk about last year’s event


This Week's Sponsor: ServiceSource


ServiceSource Improve your service data and customer sales coverage with ServiceSource. Software vendors recognize that service revenue is a critical asset. But many companies that attempt to use product-focused systems and processes to manage the service revenue stream run into substantial problems that arise from inadequate services-specific data, expertise, and sales processes. Leading software companies worldwide, such as Adobe, partner with ServiceSource to improve service revenue performance, whether they sell direct or through the channel. Our software clients achieve improved data management, financial flexibility, international coverage and customer loyalty. Find out more at