Software Pulse

Business Strategy for Software Executives

July 2, 2007

Bill McNee

SaaS: Beyond the Tipping Point

A new report explores three "waves" of adoption, key market challenges and planning positions for the next wave of SaaS evolution.

By Bill McNee, Saugatuck Technology

SaaS has already entered the second of three successive, growing waves of adoption, delivery and robustness - even as many user and vendor organizations still struggle to understand the impacts of SaaS on their business, their customers, and markets in general. The third, and largest wave, is now building on the horizon - as SaaS continues to evolve toward becoming a platform for mission-critical application workloads.

While the pace of growth and change has been fast, longer-term success with SaaS will require that users and vendors rethink how business software deployment strategies and architectures will evolve so as to fully understand the impacts of this new delivery and licensing approach. Failure to ride the SaaS waves successfully - i.e., to understand and effectively manage SaaS - could result in user enterprises being swamped by exploding demand, and outflanked by more SaaS-savvy competitors.


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Improve Your Sales “Cred”

When selling software, asking questions builds more credibility than telling stories. Jeff Thull of the Prime Resource Group says asking the right type of questions is the key to building relationships with clients. Find out how to prepare questions which will identify important issues in this post to the Blog, Best Practices: Software Sales.

No More “Left Turns”

UPS doesn't include left turns in their delivery routing because it wastes time. Greg Burnell of 6th Sense Analytics says it is time for software vendors to streamline their development processes and gain a better understanding of how to measure their work. Read how and why in this week's post to the Blog on R&D Best Practices.

Publish Your Perspective!

The Blog wants your opinions. Send your thoughts on the enterprise software industry to and we’ll publish them in our blog.

How Companies Spend their Money

Companies strive for effective resource allocation, but despite the involvement of senior executives and the best of intentions the end results are often decidedly mixed. Read why in this article from The McKinsey Quarterly.

Relive the Highlights from
Software 2007

All videos and podcasts from the general sessions of Software 2007 and the Innovation Showcase theatre are online now. Don’t miss the lively panels – the CIO panel, the innovation panel and “Communities and Corporations” panel. Visit the Software 2007 post-conference site and download the latest strategic insight from the software industry’s leading executives.

Mobile Madness

iPhone hysteria demonstrates the power of “portable;” plus, MySQL readies for an IPO, Oracle grows profits, “L” visas attract scrutiny and a software murder mystery. Read these stories and more software news of the week in the latest Software News Summary.

Poll: The Mobile Impact?

Analysts say enterprise software vendors aren’t taking the importance of the mobile market seriously. How will the need for mobile apps impact the industry?
Take our Pulse Poll >>

Last week, readers gave their opinions on whether tech stocks will regain the ability to drive the market.
Give us your opinion and see the results >>

More at

NetSuite IPO grabs attention in the Silicon Valley.
Read the most important enterprise software industry news of the week >>

Exanet raises $18 million.
Monitor the latest software venture capital deals >>

Iron Mountain buys Accutrac.
Size up last week's software M&A deals >>

Kidaro names Kevin Brown president and CEO.
See who's made it to the top in our list of recent software executive appointments.

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Parting Thought

“Business has only two functions - marketing and innovation."
- Milan Kundera

Courtesy of Malcolm Kusher, The Kushner Group