The Pulse - A newsletter by
July 29, 2015
This week's Pulse is sponsored by Gemalto

Predictive Analytics for Declining Attention Skills

Dr. Cindy Gordon

Dr. Cindy Gordon
Co-Founder & CEO
Saleschoice, Inc.

How can businesses cope with the declining rates of attention skills impacting productivity levels of sales professionals and other employees? This article offers facts and insights to encourage leaders to invest in predictive analytics and cognitive computing areas to take advantage of machine-learning approaches.

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Data Retention Management Tips and Best Practices

Julie Lockner

Julie Lockner
VP Product Marketing
Data Security & Archive;
VP Market Development

How long you should keep your business or personal data is a tougher question now that data has proliferated and is much more challenging to manage. This article presents two sides to the argument for keeping data indefinitely and discusses information lifecycle management.

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Using Data Virtualization to Fight Fraud and Waste

Suresh Chandrasekaran

Suresh Chandrasekaran
Senior Vice President

As business becomes more real time and complex with the innovation required to meet the demands of customers and competition, new information gaps open. This article looks at how modern information management can help prevent fraud and waste and the benefits of adopting data virtualization.

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Google’s Targeted Cybersecurity Investments

Steve Morgan

Steve Morgan
Founder & CEO
Cybersecurity Ventures

VC fund Google Ventures is a top-10 investor in cybersecurity. Earlier this year, Google launched growth equity fund Google Capital. This article discusses the company’s various investments and interesting cybersecurity services for its developer community.

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This Week's Sponsor: Gemalto



LicensingLive! 2015 Speakers and Agenda Announced

“Transforming your Business: Monetization Strategies for Software and the IoT” agenda and speaker lineup has been published for LicensingLive! 2015. We are excited to announce the full agenda and the confirmed speakers. The event spans over two and a half days featuring industry titans, noted thought leaders, practical workshops, an exhibition forum and experienced software executives.

LicensingLive! 2015 will take place October 12-14, 2015 in Cupertino, Calif. with an all-star lineup that includes:

  • Ray Wang, principal analyst and CEO, Constellation Research and author of ”Disrupting Digital Business Create an Authentic Experience in the Peer-to-Peer Economy”
  • Laurie Wurster, research director, Gartner
  • Amy Konary, research vice president, Software Licensing and Mobile Enterprise Applications, IDC
  • Steve Garvey, one of baseball’s most popular and durable players during one of baseball’s greatest era … what do IoT and baseball have in common?
  • Real-life case studies sharing their journey transforming their business.
  • Ecosystem partners such as: Avangate, Aria Systems, Network Instruments, Cognizant, Simon Kutcher & Partners
  • Live connected-car demo; see how you can combine usage tracking for billing to monetize in the connected world.
  • “5 Software Monetization Strategies You Can Implement Now to Future-Proof your Business,” moderated by Chris Kocher, Managing Director, Grey Heron

Don’t miss this opportunity! Space is limited, so register today.

If you have any questions about this event, please email


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