Software Pulse

Business Strategy for Software Executives

January 14, 2010

Dr. Raj Nathan and Joydeep DasPredictive Analytics: Changing the Game

Software companies can leverage the latest analytics technologies to anticipate and change the future – for themselves and their clients.

By Dr. Raj Nathan and Joydeep Das, Sybase

As the pace of business has accelerated and competition has grown increasingly ferocious, organizations desire to gain more competitive capabilities from analytics. The good news is that analytics technology has continued to advance, providing not just increased performance and scalability, but the ability to explore and analyze data in ways that have not been possible... until now.

Predictive analytics enable software companies to improve a variety of business processes for themselves and their clients.


Take Part in the Cloud Connect Lauch Pad

TechWeb’s Cloud Connect Launch Pad is a competition that lets companies present an innovative application (either in development and about to launch, or recently launched) to the Cloud Connect community. All entrants will receive visibility on the Cloud Connect Launch Pad site, and finalists will be invited to present their applications live at the Cloud Connect conference.

Developers of all sizes are invited to enter their applications or services that have been announced or planned for release during the 2010 calendar year. Click here. to find out more about how to enter, fill out our application form, and then Tweet your entry to the Cloud Connect Launch Pad Twitter handle.

Overcoming the Visionary Founder’s Handicap

Guy SmithGuy Smith of Silicon Strategies Marketing explains why an experienced CEO can make the difference for a tech startup in this post to the Blog on software marketing.

5 Enterprise Technology Predictions for 2010

Miko Matsumura Miko Matsumura of Software AG shares his forecast for the coming year in this post to the Blog on 2010 predictions.

DON’T MISS: McKinsey Quarterly: Strategy Through Turbulence

London Business School’s Don Sull discusses how to find the upside in volatile times in this feature from the McKinsey Quarterly.

Top Software Stories of the Past Week

  1. Understanding the HP-Microsoft deal. (

  2. Yahoo selling open source Zimbra to VMWare. (

  3. Infosys results signal outsourcing recovery. (Computerworld)

  4. U.S. Google, and China square off over the Internet (Yahoo! News)

  5. IBM to scale up India BPO operations; plans to hire 5000. (Economic Times)

The Latest Software Business News

All Headlines: The Decade’s Best & Worst IT Vendors.

VC Activity: EcoFactor received $2.5 million.

M&A Deals: IBM buys Lombardi Software.

Executive Moves: Acsis named Gene Eubanks CEO.

Quote of the Week

This is all about integrating technology and making things as close to 'plug and play' as we can... We're doing something at a level of integration that we're not aware of any two companies on the planet ever having done before.

— CEO Mark Hurd on HP’s new partnership with Microsoft

Share Your Insight wants to publish your opinions. Email your insight on the software business to editor, Maryann Jones Thompson (


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click here. is published by Sand Hill Group, which provides investment and management advice to emerging leaders in the $600 billion enterprise software, services and solutions market. Sand Hill Group produces the Software and the Enterprise series of conferences for industry executives, and authors research reports on cutting-edge technology topics.