Software Pulse
November 17, 2010

Mark LivingstonPredicting the Future of Work

A new study analyzes the confluence of technologies, economies and generations and predicts the rising importance of virtual collaboration and a new role for enterprise CIOs.

By Mark Livingston, Cognizant Business Consulting

A confluence of forces, some old, some new, is pushing companies to change how they work. Globalization, powered by new communications tools, has broadened their reach. Technologies such as cloud computing are allowing organizations to restructure operations.

At the same time, a new generation of technically savvy workers is working its way up the ranks, further exposing companies to transformative technologies like social media. For some firms, particularly those that operate in many locations, new ways of organizing work that take advantage of knowledge sharing can be an effective response to these business shifts.

CIOs who combine technological expertise with a broad, strategic view of the business have an opportunity to lead their organizations’ adoption of new work approaches. They bring technological clout to what is fundamentally a cultural transformation of the company. They can do so because they are intimately involved in corporate strategy, which gives them a rare top-to-bottom perspective.


This Thursday! Software Executive Dinner Briefing

To meet enable businesses to work more virtually and efficiently, companies must build a roadmap for their internal and external constituents that is innovative and transformational and does more with less. Join Cognizant and on Thursday, November 18, 2010 at the Four Seasons Hotel in Palo Alto, Calif. for the third annual executive dinner briefing to discuss “A Roadmap for Next-Generation Technology Solutions.”

Click here to find out more.

Leading for Sales Performance: Can Your Managers Answer These 5 Critical Questions?

Michael Leimbach of Wilson Learning offers five critical questions that will help companies better prepare their sales managers in this post to the Blog on Software Sales.

The Problem with Kids: How Your Products and Services are Truly Perceived

Jeff Ogden

Jeff Ogden of Find New Customers discusses how things get personal in the real world of business-to-business sales and marketing in this post to the Blog on Software Marketing.

The Cloud Disruptive Innovation: Managing the Business Transformation

Kamesh Pemmaraju

Some innovations bring incremental improvements while others transform the market completely. Kamesh Pemmaraju analyzes cloud computing and questions whether or not it classifies as a disruptive innovation in this post to his Blog, Leaders in the Cloud.

Do You Have a Long-Term Pricing Strategy?

Actively pricing products across their life cycle is increasingly important, particularly in innovation-intensive industries. Failing to do so may forego potential profits or even destroy value. Learn more in this article from The McKinsey Quarterly.

Poll: Future of Work?

How will virtual teams impact the way enterprises deploy software products?
Take our Pulse Poll >>

Top Stories from the Past Week

  1. Ballmer and Gates: Here's Why We're Not Breaking Up Microsoft (TechFlash)
  2. Cloud Computing Market Will Reach $16.7bn in 2013, According to a New Report From The 451 Group’s Market Monitor Service (SFGate)
  3. Global CIO: IBM Leads IT Industry With Surge In Analytics & Hardware (InformationWeek)
  4. FCC Opens Inquiry Into Google Data Collection (CRM Daily)
  5. Adobe CEO to Apple: "Let the Games Begin" (CNN)

The Latest Software Business News on

All Headlines: Cloud predictions made for 2011.

VC Activity: Ramp Holdings gains $3,499,999 in financing.

M&A Deals: EMC announced its $2.25 billion interest in Isilon Systems.

Executive Moves: Colorado based system integration services company, Flatirons Solutions Corp. named Joseph Smith Sales Director of Publishing.

Quote of the Week

“I don’t think people figured out how much more powerful the mobile devices would become than desktops.”

- Google CEO Eric Schmidt on keeping users connected via mobile devices

This Week's Sponsor

Iron Mountain Digital

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Click here to find out more.

Software Pulse

Software Pulse is a publication of, the online resource for software business strategy.

Publisher: M.R. Rangaswami
Editor: Maryann Jones Thompson
Assistant Editor: Jane Ann Chien

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