ThePulse Software - Cloud - Mobile
26 JUNE 2013
Cloud Computing SAAS Mobile Big Data Sales & Marketing Leadership
This week's issue brought to you by: ServiceSource

Native vs. Hybrid Apps

Erick VargasShould mobile app developers go native or use a hybrid approach that accommodates the different mobile platforms they want to target? Erick Vargas, software architect for Avantica Technologies, offers six considerations that are key factors in achieving the anticipated ROI from developing an app.

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Healthcare IT Outsourcing

Andriy ShapochkaHow can you ensure your IT outsourcing relationships achieve the best possible outcomes and add significant value to your healthcare business? Andriy Shapochka, SoftServe Inc. system architect, shares five tactics comprising decisions, provider criteria and planning activities that will yield greater ROI.

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Sales Enablement Tools

Daniel ChalefHow can sales and marketing teams discover content that will help them win deals and sell to today’s more software-savvy customers? Daniel Chalef, CEO of KnowledgeTree, talks about the company’s sales and marketing enablement tools and gives tips to startups transitioning to the United States.

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Biz Intelligence KPIs

Daniel ChalefBusiness intelligence efforts demand measurement and evaluation. Otherwise it’s impossible to assess performance against goals and strategy. Howard Dresner, president and founder of Dresner Advisory Services, explains the challenges of BI metrics and KPIs.

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Startups: SandHill Wants Your Opinion!


SandHill is pleased to partner with Silicon Marketing Strategies on a survey of founders and CEOs who have launched at least one startup.

Most questions are scaling questions (such as “On a scale of 1 to 10 …”), so you should breeze through the survey in a few minutes. 

The results of the survey will be published on Silicon Marketing Strategies’ Marketing Memos blog and on once the survey closes.

Click here to take the survey.

This Week's Sponsor: ServiceSource


ServiceSource Improve your service data and customer sales coverage with ServiceSource. Software vendors recognize that service revenue is a critical asset. But many companies that attempt to use product-focused systems and processes to manage the service revenue stream run into substantial problems that arise from inadequate services-specific data, expertise, and sales processes. Leading software companies worldwide, such as Adobe, partner with ServiceSource to improve service revenue performance, whether they sell direct or through the channel. Our software clients achieve improved data management, financial flexibility, international coverage and customer loyalty. Find out more at