Explore Sand Hill Topics: monetization

The Growing Use of Debt in Technology Companies

While debt providers do not get the same level of press coverage or recognition from founders and management teams as venture equity, they can be an attractive source of growth capital for technology companies.

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Transformation of Corporate Software for a Connected World

Leading ISVs are using these best practices in working with product ideation partners to transform design development of corporate software.

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Is the Big Deal Dead in Software Sales?

A successful software sales team needs to understand how to sell a big commitment (even SaaS) and how to manage an institutionalized sales force. Here are four steps to success.

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Bessemer Venture Partners’ Assessment of the 2013 Software Market

The cloud market has experienced massive expansion since 2009 when SandHill.com published “Bessemer’s Top 10 Laws for Cloud Computing.” This article assesses the market and vendor outlooks today.

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