ThePulse Software - Cloud - Mobile
23 May 2012
Cloud Computing SAAS Mobile Big Data Sales & Marketing Leadership
This week's issue brought to you by: Flexera
Cloud David Baeza
How to Select a Mobile Application Management Platform

By David Baeza, CMO, Apperian

The pace of adoption within the enterprise for custom mobile applications is staggering. Three trends in enterprise mobility became dominant over the past 12 months:

  • Shift from premise-based to cloud-based mobile management solutions
  • Device management and application management merging into one solution
  • Availability of robust mobile application management platforms
Here’s what you need to know about cloud-based solutions for managing mobility and eight characteristics for selecting an advanced platforms.

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Erica Brescia Cloud
App Stores are Crucial When Jockeying for Position in the Cloud

Everyone acknowledges that Amazon is the market leader by a very significant margin in terms of the size of its user base. AWS is heading towards becoming the next Microsoft. But it’s still early days in the cloud space, and it’s not yet impossible for other players to catch up. Read these insights about the functionalities necessary in a highly competitive app stores or cloud marketplace, along with tips for gaining users.

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New! Market Research Reports
Study Finds Finance Professionals Turning to Software Tools to Improve Forecasting and Budgeting

A startling number of business and finance professionals still rely on spreadsheets for their planning, forecasting and budgeting processes. Quantrix, a global provider of business modeling and analytics solutions, conducted a recent survey of 158 organizations to analyze the business challenges resulting from the use of spreadsheets and identify organizational constraints for adopting software solutions. David Phillips discusses the findings.

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P.J. SimmonsAmy O'MearaKey Metrics and Best Practices Changing for Modern Data Center Performance

A successful data center implementation – whether retrofitting an existing center or constructing a new center – requires a coordinated understanding between the CIO and CFO functions as to what needs to be done and why. It is crucial that a company align its data center management with its initiatives to control operating costs. Corporate Eco Forum execs P.J. Simmons and Amy O’Meara discuss findings in their recent report, “Executive Guide: Best Practices for Leading Edge Data Centers.” The study found an increasing number of new strategic decisions around improving data center energy efficiency as well as some pitfalls in the standard metrics for evaluating performance.

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Software Industry Equity Report

Our monthly report for May, showing the software and SaaS M&A transactions during April is available. Click here to download the PDF.

Reminder: Don't Miss These Opportunities!
May 24 - Sand Hill Group Webcast

M.R. Rangaswami will lead the panel discussion in tomorrow’s webcast. Panelists Jason Wreath (Entrepreneur-in-Residence with Wolters Kluwer), Ajay Dawar (Sr. Product Manager with Model N) and Daniel Amezcua (Director of Engineering with Model N) will discuss why they leveraged the QlikView Business Discovery platform to address their customers’ demand for greater insight.

Click here to register.

Palo Alto Film Festival

SandHill is proud to be a sponsor of The Palo Alto Int’l Film Festival, a four-day Festival that takes place September 27-30, 2012. PAIFF has a strong technology focus that features a film series, talk series, interactive art expo, and an educational youth program.

May 31 is the last day for a 25% discount on passes.

2012 Future of Cloud Computing Survey is a media collaborator for the 2012 North Bridge Future of Cloud Computing Survey, and we’re counting on SandHill readers to be a voice for the industry. If you haven’t taken the survey yet, click here to participate.

“Fortune 500 CIO” is Not a Target Market

Treating the CIO buyer as a single, homogeneous demographic is a ridiculously ineffective and costly way to build relationships and drive revenue growth. This white paper identifies four distinct CIO types – each with different problems, motivations, aspirations and IT environments. Engaging CIOs requires matching the positioning strategy, story and messaging to the particular CIO buyer type.

Click to download the paper.

This Week's Sponsor: Flexera

Flexera Software is the leading provider of strategic solutions for Application Usage Management; solutions delivering continuous compliance, optimized usage and maximized value to application producers and their customers. Flexera Software is trusted by more than 80,000 customers that depend on our comprehensive solutions - from installation and licensing, entitlement and compliance management to application readiness and enterprise license optimization.

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The Pulse

The Pulse is the newsletter of, the online business strategy destination for the software, cloud, and mobile ecosystem.

Publisher: M.R. Rangaswami
Editor: Kathleen Goolsby
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