Software Pulse
July 28, 2010

Serhiy Kharytonov and Yuliya SorokhanMastering Cultural Opportunities in Outsourcing

Illuminating the differences between cultural mindsets helps software companies improve the success of their offshoring strategies.

By Serhiy Kharytonov and Yuliya Sorokhan, SoftServe

Outsourcing development is becoming a common business practice for software companies. Offshoring can deliver numerous advantages including lower costs, additional expert resources, faster product development, faster time to market, and flexible human resource allocation.

However, outsourcing can present significant cultural challenges. There are often unobvious differences in work methods and habits due to varied cultural ways of perceiving and relating to events and people. Accommodating these differences can significantly influence the building of productive relationships and make outsourcing a smoother process.


New Podcast: Enterprises Take On the Cloud

Sand Hill Group's M.R. Rangaswami speaks with Paul Roehrig, Director at Cognizant, about the latest moves large companies are making in their quest to turn cloud computing into a competitive advantage. Click here to visit's podcast page and listen to the discussion.

The Seven Second Test for B2B Marketers

Jeff Ogden of Find New Customers presents a quick test for determining your website’s ability to attract customers in this post to the Blog on Sales.

Android Drive

Guy Smith

In the ever-expanding world of smart phones, the market for apps is infinite. Guy Smith of Silicon Strategies Marketing tells us how the Android App Inventor will create a massive market shift in this post to the Blog on Emerging Technologies.

The Evolution of Clouds: Private and Hybrid Clouds

Chris Wendt

Kamesh Pemmaraju speaks with Nimbula founder Willem Van Bilijon who shares insight on private and hybrid clouds in this post to the Blog on Leaders in the Cloud.

A Singular Moment for Merger Value?

Corporations have a rare chance to reestablish acquisitions as a powerful strategic tool.Read why in this article from The McKinsey Quarterly.

Poll: Overcoming Cultural Obstacles

In order to alleviate cross-cultural obstacles, in which of the following areas should organizations invest more effort?
Take our Pulse Poll >>

Top Stories from the Past Week

  1. The Changing Cloud Platforms: Amazon, Google, Microsoft and More
  2. Larry Ellison Puts the Screws to SAP With Oracle's Buying Spree
  3. Hackers to flock to Black Hat, Defcon this week
  4. IT Outsourcing Activity Remains Sluggish in 2010
  5. IBM Probed by EU Over 'abuse' of Mainframe Market

The Latest Software Business News on

All Headlines: SaaS momentum skyrockets as companies continue their move to the cloud.

VC Activity: BuzzLogic obtains $8.8 million.

M&A Deals: EMC buys Greenplum.

Executive Moves: Dana Prestigiacomo becomes Vice President of Marketing at Acronis.

Quote of the Week

“The global uncertainties of the economy are definitely weighing on the ITO market... Clients are relatively slow to make significant outsourcing decisions.”

- TPI partner Mark Mayo on the challenges of the outsourcing market

This Week's Sponsor


OpSource delivers a complete Web operations solution for software as a service and web companies. Many of the largest software companies and the most innovative web companies have selected OpSource as their Web operations partner. By doing so, they are able to focus their resources on building on-demand businesses, rather than investing in and managing the complex and costly infrastructure 24x7, staff and services necessary for successful web application delivery. Providing everything but the application itself, OpSource is the only Web operations company whose customers pay only for what they sell, not for the resources they consume. Find out more.

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