The Pulse - A newsletter by
October 14, 2015
This week's Pulse is sponsored by Intacct

How to Create and Dominate Markets

Chris Lockhead

Christopher Lockhead
Co-Founder and Partner
Play Bigger Advisor

Companies like Apple know how to design categories and dominate them. This article discusses how categories have become the key to establishing a hierarchy of needs in the minds of a market, why they work and how your company can also create and dominate markets.

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Key Performance Indicators and C-Level Metrics

Paul Albright

Paul Albright
CEO and Co-founder

Executives continually evaluate how a business is doing on key fronts like sales, customer success, etc. This article discusses key performance indicators for measuring the health of your business, setting goals and identifying reprioritization efforts that can address potential issues before they surface.

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Top Corporate Investors in Cybersecurity

Steve Morgan

Steve Morgan
Founder and CEO
Cybersecurity Ventures

Many young cyber startups seeking capital put together short lists of potential angel investors and VC firms, but they don't include corporate investors. This article discusses why that's a big mistake, since corporate investors are some of the biggest investors in cyber, and lists the top investors.

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BI Process: Should You Outsource or Not?

Howard Dresner

Howard Dresner
President and Founder
Dresner Advisory Services

Although many might think that whether or not to outsource is an old question long settled in many businesses, outsourcing is making a dent in the business intelligence environment. This article discusses the advantages and risks of outsourcing part of your company’s BI functions.

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This Week's Sponsor: Intacct



Intacct is a leading provider of best-in-class cloud ERP software. Bringing cloud computing to finance and accounting, Intacct’s award-winning applications are the preferred financial applications for AICPA business solutions. In use by more than 9,000 organizations from startups to public companies, Intacct is designed to improve company performance and make finance more productive. Hundreds of leading CPA firms and Value Added Resellers also offer Intacct to their clients. The Intacct system includes accounting, cash management, purchasing, vendor management, financial consolidation, revenue recognition, project accounting, fund accounting, inventory management, and financial reporting applications, all delivered over the Internet via cloud computing.

Intacct is headquartered in San Jose, California. For more information, please visit or call 877-437-7765. Connect with Intacct on LinkedIn, Facebook, Twitter, Google+ or YouTube.


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