Software Pulse
June 30, 2010

Rob BernshteynMaking Cents in the Cloud

Innovative software that leverages cloud technology is enabling companies to get smarter about spending.

By Rob Bernshteyn, Coupa

There’s been lots of buzz around cloud computing applications - including right here on The advantages for buyers are well-documented: On-demand delivery and subscription pricing models mean less investment, less risk and much faster time-to-value, more frequent (and much-less painful) upgrades and new releases, and, better performance and scalability.

What hasn’t been as well-covered, though, is how cloud computing applications can solve core business problems. And what could be more core to business profitability than controlling non-payroll spending?

A closer look at the spending problem reveals several new solutions made possible by the rapid pace of innovation by cloud computing application providers and how those solutions make smarter spending an achievable goal for businesses.


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Pricing is Marketing

Lincoln Murphy

Lincoln Murphy of Sixteen Ventures takes a look inside the Zendesk SaaS pricing debacle and underscores the importance of pricing strategy in this post to the Blog on SaaS.

The Great MDM Debate

Charles Greenberg of Data Foundations examines multi-domain master data management and the tradeoff between generalization and specialization in this post to the Blog on emerging markets.

Five Ways CFOs Can Make Cost Cuts Stick

Successes in cost cutting erode with time. Here's how to make them last. Read more in this article from The McKinsey Quarterly.

Selling to Crazy-Busy Prospects

Jill Konrath

Jill Konrath of Selling to Big Companies explores the challenges of capturing the attention of today's frenzied buyers in this post to the Blog on software sales.

Poll: Cloud Improves Business Apps?

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Top Stories from the Past Week

  1. Indian Cloud Computing Market to Grow to $1.08 bn by 2015 (EconomicTimes)
  2. Obama Set to Crack Down on Illegal Software Sales (ComputerWorld)
  3.’s Benioff Says We’re on Verge of “Cloud 2” Era (eWeek)
  4. Is Software AG SAP’s Next Buy? (ComputerWorld)
  5. SalesForce Returns Legal Fire at Microsoft (InternetNews)

The Latest Software Business News on

All Headlines: Top 10 Complaints with Cloud Computing.

VC Activity: Zeebo Obtains $13.5 mil in New Funding.

M&A Deals: Automattica Acquires Plinky for Undisclosed Sum.

Executive Moves: Michael Saracini becomes Chief Operations Officer of Aravo.

Quote of the Week

“These ideas that we're moving into a new mobile, social world - this is going to create more value and more capability for the industry than the last shift, which I kind of characterized as Cloud 1.”

- Marc Benioff of on moving towards a Cloud 2 era.

This Week's Sponsor


OpSource delivers a complete Web operations solution for software as a service and web companies. Many of the largest software companies and the most innovative web companies have selected OpSource as their Web operations partner. By doing so, they are able to focus their resources on building on-demand businesses, rather than investing in and managing the complex and costly infrastructure 24x7, staff and services necessary for successful web application delivery. Providing everything but the application itself, OpSource is the only Web operations company whose customers pay only for what they sell, not for the resources they consume. Find out more.

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