Software Pulse

Business Strategy for Software Executives

December 17 , 2007

Gary Griffiths

Looking Back at 2007

A review of the past 12 months in software reveals a mix of ups and downs to remember.

By Gary Griffiths, Cisco/WebEx

2007: The year when Britney Spears and Lindsay Lohan plumbed the depths of human intellect – and of their fans’. And – gasp – some professional athletes may have experimented with “performance enhancing drugs”(!)

Not to be left out of the “slimelight,” the high tech industry has witnessed some interesting news as well. Here are the stories which shaped the year that was.


Year End Webinar: The Death of the Software Suite?

As megavendors continue to acquire software companies and assemble ever-larger “suites” of products, on-demand vendors continue to fight for the death of the software suite. Attend a free webinar on Tues., Dec. 18 at 11:00am PST/2:00pm EST to get expert opinion and insight into how companies like yours have become more successful by joining the on-demand revolution. Host M.R. Rangaswami, founder of the Sand Hill Group and publisher of, will speak with executives from Intacct, LucidEra, and WebEx to find out about the latest in on-demand business application innovation and the success software businesses are achieving by deploying best-of-breed on-demand applications and platforms. Click here to register now!

How to Reduce G&A Expenses

A new analysis underscores the difficulty software companies – especially mid-sized vendors - have when trying to reduce general and administrative expenses. Lauren Kelley of OPEXengine says the latest G&A-to-revenue ratios can be improved by making a few  “quick hits.” Read how in this week’s post to the software finance blog.

RIA in Action

The enterprise community is beginning to adopt rich internet applications and bring Enterprise 2.0 to life. Jnan Dash of Curl shares a few case studies of success in this week’s post to the Blog on Enterprise 2.0.

Making a Game–Changing Market Decision

All software companies want to grow revenue. But when it is time to make a major market shift, Glen Gow of Crimson Consulting recommends three steps to get started. Read them in this week’s post to the Blog on Software Marketing.

Publish Your Perspective!

The Blog wants your opinions. Send your thoughts on the enterprise software industry to and we’ll publish them in our blog.

McKinsey on Driving Radical Change

Transforming an organization requires clearly articulated aspirations, as well as the ability to generate energy and new ideas. Read how to reengineer your company in this article from The McKinsey Quarterly.

What Makes Software Successful?

The business value created? User adoption rates? On-time and on-budget deployment? Take a short survey from and NeoChange and give us your opinion about the drivers of enterprise software success. Click here to participate. All respondents will receive a report of the study’s findings and one lucky respondent will be chosen at random to win a new iPod Nano – just in time for the holidays. Click here to take the study now.

News Update: Software’s Horse Races

NetSuite’s IPO starts, Cisco jumps in, Red Hat aims at Windows, Microsoft is mapping and open-source finds gold, green tech stars. Read these stories and more software news of the week in the latest Software News Summary.

Poll: Biggest Software Story of 2007?

What software news story shaped 2007 more than any other?  
Take our Pulse Poll >>

Last week, readers speculated on whether India could reach its lofty software market goals.
Give us your opinion and see the results >>

More at

The New York Times says Google is ready to rumble with Microsoft.
Read the most important enterprise software industry news of the week >>

Intellectual and digital asset management vendor, Inmagic receives $5 million.
Monitor the latest software venture capital deals >>

Microsoft acquired Multimap to beef up location-based services.
Size up last week's software M&A deals >>

Xeround Systems Ltd, a Seattle, WA based provider of data management solutions, named Charlotte Yarkoni as CEO.
See who's made it to the top in our list of recent software executive appointments.

Send us your feedback on this newsletter and the site.

Parting Thought

“The herd instinct among forecasters makes sheep look like independent thinkers.”
–Edgar R. Fiedler

Courtesy of Malcolm Kusher, The Kushner Group

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