Software Pulse

Business Strategy for Software Executives

December 18, 2006

Yogesh Gupta

Lessons for Software’s Evolution

The growth and change of the pharmaceutical industry holds many lessons for how the software industry will continue to evolve.

By Yogesh Gupta, CA

Vendor consolidation. Plateauing growth. These are but two factors that point to the maturation of the software industry. Yet few experts would argue that software is “maturing” in the same way other industries have matured. The software business reinvents and revitalizes itself on a regular basis.

Whenever analysts discuss the evolution of the software industry, they often include a comparison to the automotive industry. While there are similarities between the two industries, a more appropriate comparison is one between pharmaceuticals and software.

Software executives who understand the evolution of the pharmaceutical industry can learn several key strategies for evolving their companies through the next decades of the software business.


Software 2007 Earlybird Rate Expires Dec. 31!

Don’t miss your chance to qualify for the best deal on the best conference in the software business: Software 2007, the industry’s largest vendor-neutral gathering will take place on May 8 and 9, 2007 at the Santa Clara Convention Center. Join 2,000 software CEOs, VPs, investors and experts for two action-packed days of vision, best practices and unparalleled networking opportunities.

Register now to qualify for the special “earlybird” rate of $1,495 which allows you to bring three additional colleagues at no extra charge. This offer expires on Dec. 31 so visit now to find out more and register.

Diamonds are a Buyer’s Best Friend

Erik Keller There are four options for application development -  building, buying, renting and sourcing. Where “buying” had been the most common choice of late, Erik Keller of Wapiti LLC says things are changing. A combination of enterprise application failed promises, market crash and the availability of a new generation of web-based tools has led the market to an inflection point today where all choices are on the procurement table. Read Erik’s review of the options on the “Enteprise Application Market Diamond” in this week’s post to his Blog, The Software Critic.

Rethinking SaaS for India

The small and mid-sized business market in India is a massive opportunity but very unique. Sharad Sharma of TK says SaaS success in India’s SMB sector will require re-thinking products from the ground up. Read Sharad’s insightful take on SaaS opportunities in India in this week’s post to his Blog, India DNA Talk.

Publish Your Perspectives!

The Blog wants your opinions. Send your thoughts on the enterprise software industry to and we’ll publish them in our blog.

Strategy Books for the Holidays!

Make all of the software executives on your list even more savvy with books from the books list. New titles cover everything from SOA, grid computing and offshoring, to sales, marketing and innovation. Click here to scan the list for the most insightful gifts of the year.

Holiday Stargazing

Experts trot out their 2007 predictions for the technology industry. Plus, the HP CEO hits hot water, IBM accused of theft and a video game that fights back? tRead these stories and more software news of the week in the news summary.

Donít Miss: CIO Predictions for 2007

Leading-edge CIOs, Toby Redshaw of Motorola and Dave Watson of Kaiser, give us their take on the enterprise software market in 2006 and make some interesting predictions for 2007 in this candid conversation with Sand Hill Groupís MR Rangaswami. Click here to download to the latest podcast from

Free Summary Report from e2006 Conference

Last month, more than 200 software CEOs, investors and professionals gathered in Pebble Beach, Calif. for the ninth-annual Enterprise 2006 conference. The result? Tremendous insight on the current and future potential of the software industry. Read the Sand Hill Group/McKinsey & Co. report which summarizes the conference, available free at

Poll: Software Story of 2006?

Give us your two cents: what was the most important story in the software industry this year?   
Take our Pulse Poll >>

More at

Gartner slashes enterprise IT spending forecasts.
Read the most important enterprise software industry news of the week >>

Mercado Software receives $11.5 million.
Monitor the latest software venture capital deals >>

Akamai buys Nine Systems.
Size up last week's software M&A deals >>

Marge Breya named SVP and CMO of Business Objects.
See who's made it to the top in our list of recent software executive appointments >>

Send us your feedback on this newsletter and the site.

Parting Thought

“It doesn't take a brain transplant to change your mind.”
–Robert Half

Courtesy of Malcolm Kusher, The Kushner Group