ThePulse Software - Cloud - Mobile
11 July 2012
Cloud Computing SAAS Mobile Big Data Sales & Marketing Leadership
This week's issue brought to you by: ServiceSource

Big Data Doesn't Cost Big Money

Fred GallagherCompanies investing in technology for Big Data face a major dilemma. Either they start small, with a traditional relational database and know that it will eventually require successive upgrades, or they make an incredibly expensive purchase just to get started. Here's why neither is necessary.

Read the Story

Ready for Digital PR?

Sabrina HornPR has evolved into digital communications. For the CMO, that means big changes in how to engage audiences with market brands. Does your PR team possess the necessary multi-disciplinary skill sets?

Read the Story

Journey of the Gurney

Malcolm Kushner“Everybody has a plan until they get punched in the face.” This professional boxing quote also pertains to business leaders. Humorist Kushner's real-life lessons from a terrible car accident are a must-read.

Read the Story

Retention Matters

John HitchcockThe demand for top-tier software engineering talent sharply outweighs the supply in almost every market. Unfortunately many enterprises and tech startups choose the wrong partner because they don't ask the right questions.

Read the Story

Webinar: Preparing Your Company for IPO – 6 Keys for Success


Thursday, July 18 11:00 am PT / 2:00 pm ET

Join a C-level panel for insights, tips and experiences in preparing your company for an IPO. NetSuite COO Jim McGeever will be joined by SolarWinds CFO Michael Berry, and LogMeIn CFO Jim Kelliher to discuss planning, executing and managing the IPO. Learn the 6 keys to establishing the strong financial management foundation that is critical for IPO success, with the flexibility you need to handle continued growth as a public company.

Register Now


White paper: The Enterprise Services Imperative for Technology Companies


Professional services and managed services are more important than ever before in the cloud-enabled big data and analytics world. In this paper by Waterstone Management Group, a strategic advisory firm to the technology and services industries, you'll learn:

  • Three reasons why technology firms need to pay attention to their PS/MS business
  • The right proportion of PS/MS for a tech company
  • Problems that hamper customer ROI and customer satisfaction and how to address these issues

Download the paper


This Week's Sponsor: ServiceSource


ServiceSourceImprove your service data and customer sales coverage with ServiceSource. Software vendors recognize that service revenue is a critical asset. But many companies that attempt to use product-focused systems and processes to manage the service revenue stream run into substantial problems that arise from inadequate services-specific data, expertise, and sales processes. Leading software companies worldwide, such as Adobe, partner with ServiceSource to improve service revenue performance, whether they sell direct or through the channel. Our software clients achieve improved data management, financial flexibility, international coverage and customer loyalty. Find out more at