Software Pulse

Business Strategy for Software Executives

May 9, 2005

10 Ways to Maximize Employee Value

Jim Goodnight

Employees are arguably a software company’s most important asset. Here’s how to create an environment that improves their performance.

By Dr. James Goodnight, CEO, SAS

Advances in technology have helped lengthen the life expectancy of the average American. Unfortunately, the same cannot be said for today's businesses. The average company born today will live only 12 to 15 years.

Luckily, there is one way for a company to improve its chance of survival: maximize employee value. It is effective, easy and may provide the best return on investment money can buy.

More Insight from Software’s Biggest Names

Don’t miss the post-conference highlights from Software 2005. New content online this week: Videos of select keynotes and additional presentation materials from keynotes and breakout sessions. See the videos of companies who participated at Launch @ Software 2005.

Visit for the entire spectrum event proceedings — and don’t forget to check back often for new content.

Learn More About Entrepreneurship

The world’s largest conference on entrepreneurship, TiEcon takes place on May 13 and 14 in Santa Clara, Calif. Sand Hill Group’s M.R. Rangaswami will moderate a panel on "Software Schizophrenia" which delves into some vendors’ ability to effectively target both enterprises as well as consumers and small businesses. Software executives who have effectively juggled both markets will provide best practices. Find out more about the conference at

Vanishing Vendors?

Pundits predict that many enterprise software companies will disappear over the next few years due to industry consolidation and attrition. What portion of today’s enterprise software companies will exist in five years?
Take our Pulse Poll >>

Last week, readers picked the one "New Building Block for Success" they feel is the most urgent for software companies’ attention. Click here to find out which factor rated highest.

Broad Perspectives on the State of Software

Don’t miss the final week of our "Two Cents from Software 2005" blog. Industry experts who attended the knowledge-packed conference digest the content and share their opinions on what it means for the software business overall.

More at

Read the enterprise software industry news of the week >>

Monitor the latest software venture capital deals >>

Scan the list of last week's software M&As >>

See who's made it to the top in our list of recent software executive appointments >>

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Parting Thought

"Leadership is the art of getting someone else to do something you want done because he wants to do it."
- Dwight D. Eisenhower

Courtesy of Malcolm Kusher, The Kushner Group


Sun Microsystems

Since its inception in 1982, a singular vision — The Network is the Computer — has propelled Sun Microsystems to its position as a leading provider of industrial-strength hardware, software and services that make the Net work.
Click here to find out more.


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Click here to send us your feedback. is published by Sand Hill Group, which provides investment and management advice to emerging leaders in the $600 billion enterprise software, services and solutions market. Sand Hill Group produces the Software and the Enterprise series of conferences for industry executives, and authors research reports on cutting-edge technology topics. Click here to find out more.