Software Pulse

Business Strategy for Software Executives

June 24, 2009

Jose Iglesias

IT Drives Corporate Eco-Strategy

A new global study finds technology — SaaS in particular — is playing a key role in greening the enterprise.

By Jose Iglesias, Symantec

Green used to be associated with the color of money. Today it refers to responsible, sustainable energy practices. But for Enterprise IT, these two meanings are not mutually exclusive.

A new study from Symantec has uncovered the importance technology is playing in driving eco-strategy in the enterprise – with software as a service (SaaS) deployments aimed at reducing power consumption.


What Makes Enterprise Software Successful?

What are the barriers holding organizations back? Are software vendors doing enough? Take a short survey from, Neochange, and the SSPA and give us your opinion about the drivers of enterprise software success. One respondent will win a new iPod.

The Ramifications of a Q2 Shutout

Jon FisherFor the first time in 30 years, not a single venture-backed company went public during the second quarter. Jon Fisher explores the meaning of no IPO exits for VCs and startups in this post to his Blog.

Full Frontal Assault on the Desktop

Guy SmithLarry Ellison may use Java to break Microsoft’s dominance on the desktop. Guy Smith of Silicon Strategies explains how in this post to the Blog on open source.

Publish Your Perspective! wants your opinions. Send your thoughts on the enterprise software industry to editor, Maryann Jones Thompson ( and have your opinions published on our site.

DON'T MISS: Where IT Infrastructure and Business Strategy Meet

CIOs and CTOs should take the lead in explaining how IT infrastructure creates business value—especially in challenging times. Read more in this article from The McKinsey Quarterly.

News Update: Adobe Moves launches as the stock climbs; plus, more product moves from, Red Hat, Microsoft, Dell and Apple. Read these stories and more software news of the week in the latest Software News Summary.

Poll: Software's Role in Green Business?

What impact can software have on corporate sustainability initiatives?
Take our Pulse Poll >>

Last week, readers speculated as to whether leads are the wrong metric for sales success.
Give us your opinion and see the results >>

More at

Oracle tops forecasts despite a dip in sales and profit.
Read the most important enterprise software industry news of the week >>

Online payment vendor BOKU received $13 million.
Monitor the latest software venture capital deals >>

Lithium acquires Keibi Technologies.
Size up last week’s software M&A deals >>

Bodnar Battles named CFO of Host Analytics.
See who’s made it to the top in our list of recent software executive appointments.

Send us your feedback on this newsletter and the site.

Parting Thought

"Tough times never last, but tough people do."
— Dr. Robert Schuller

Courtesy of Malcolm Kusher, The Kushner Group



Ness Software Product LabsSM delivers the next generation of the managed software development lab – R&D and software product development outsourcing and consulting that extends software product capacity and drives innovation.  Ness operates over 50 labs for ISVs and other product-oriented clients, utilizing delivery centers across India and Eastern Europe.  These centers are designed to provide software ISVs and enterprise organizations who rely on proprietary software to generate their revenues with a complete extension of their internal R&D software development team.  For more information on Ness Software Product Labs, please visit


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click here. is published by Sand Hill Group, which provides investment and management advice to emerging leaders in the $600 billion enterprise software, services and solutions market. Sand Hill Group produces the Software and the Enterprise series of conferences for industry executives, and authors research reports on cutting-edge technology topics.