The Pulse - A newsletter by
October 22, 2014
This week's Pulse is sponsored by SafeNet

IoT Needle Movers: Opportunities & Challenges

Shirish Netke

Shirish Netke,
President and CEO
Amberoon Inc.

Like any new technology, the Internet of Things (IoT) will create an ecosystem with its share of winners, losers, survivors — and needle movers. This article discusses challenges that will need to be addressed to create solutions within the IoT ecosystem and opportunities for needle-mover companies.

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Third Party Benchmarks: Validation of Success

Mathias Golombek

Mathias Golombek
Chief Technology Officer

How can you differentiate your startup from other vendors dominating your industry? Third-party benchmarks are seen as the most credible validation of an organization’s success. This article discusses why it’s beneficial and uses a Big Data benchmark as an example.

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Dreamforce 2014: the Cloud and a Connected World

Jeff Kaplan

Jeffrey M. Kaplan
Managing Director

THINKstrategies comments on the recent Dreamforce conference, including’s vision of a connected world enabled by cloud-based platforms and powerful analytics-driven solutions, and how its partner-centric go-to-market strategy is creating business opportunities for Salesforce’s ecosystem.

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Big Data and Cloud: Evolving Similarities

Murthy Mathiprakasam

Murthy Mathiprakasam
Principal Product Marketing Manager
Big Data Products

Is Big Data the new cloud? This article argues that the substance behind both movements of technological innovation is nearly identical. It discusses the evolutions of these platforms and describes how they can be adopted and the benefits of Big Data technologies.

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IoT Partnering Trends for Development & Growth

John Hitchcock

John Hitchcock
Avantica Technologies

Internet of Things startups are smartly leveraging third-party service partnerships to support development and growth. This article looks at the significant benefits, offers examples of end-customer requirements as part of taking on a cloud-based IoT solution and provides a use case.

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October M&A Report

M&A Report

What are the recent software merger/acquisition trends? Download the October monthly report to find out, courtesy of Software Equity Group.

Click here to download the report.


New Book for Software Industry Execs


Enter the Weekly Drawing for a Free Copy of “Heavy Hitter I.T. Sales Strategy,” A New Book for Senior Technology Salespeople and Sales Leaders

Just published, "Heavy Hitter I.T. Sales Strategy," by Steve Martin, is a comprehensive guide for penetrating new accounts, differentiating your solution during the sales cycle and winning highly competitive accounts. It is based on extensive research and interviews with more than 1,000 key information technology decision makers, top technology salespeople, and vice presidents of sales. The book provides state-of-the art technology sales strategies and advanced tactics for senior salespeople who want to learn the secrets of top performers.

SandHill readers can enter the drawing each week between now and the end of the year to win a free copy of the book.

Click here to enter the drawing, learn more about the book, or purchase the book.




Remember to register for complimentary executive breakfast Nov. 5, in Boston on “Critical Metrics for Benchmarking SaaS Company Success”

Join speakers from NetSuite, HubSpot, TandemSeven, LogMeIn and OPEXEngine at a complimentary executive breakfast on Wednesday, November 5, 8:00 a.m. – 10:50 a.m. at The Ritz Carlton, Boston Common, Boston, Massachusetts.

At this important event, you will have the opportunity to network with other C-level executives and learn from local SaaS industry leaders how to understand critical metrics necessary to evaluate the success of your SaaS/software business; gain real-time visibility with role-based KPI dashboards; adapt your business to the world of recurring revenue; benchmark your SaaS, hybrid or on-premises software business performance; and evolve critical SaaS metrics as your business model and company growth stage change over time.

Register today


This Week's Sponsor: SafeNet


SafeNetThe software business has never been more complicated than it is today even though software itself is becoming more intuitive and easier to use. It’s no longer as simple as develop, launch and price — today’s end users are more demanding than that. Not only do they want to run their software on different device types but they also want more sophisticated usage models and more flexibility around how they consume and pay for software.

The net result of this is the requirement for an “anytime/anywhere” software monetization strategy. This encompasses the ability to deliver flexibility and an excellent experience to your end users and to allow software vendors to package, control, manage and monitor the way their software is consumed. Watch the story of the New Norm.