Business Strategy for Software Executives
October 31, 2005
Innovation: The Next New Thing
A look at recent software successes underscores the importance of both technological and business model innovation.
By Erik Keller, Wapiti
One of the sad states of today’s enterprise-application market is its assumed general malaise: growth is tracking toward GDP and rampant M&A activity makes certain entrepreneurial types muse, why bother? This defeatist attitude is counterbalanced by a seemingly Electric Kool-Aid-spiked enthusiasm toward the Web 2.0 and how this community will take over the world.
Unfortunately, these extremes are under- or over-the-top because they miss the central business secret of creating value: Innovation. Regardless of whether you reuse 30-year-old approaches or have an epiphany when you are out with your dog for a walk, innovation is really what our market is all about. And I’m not writing about some hot technology.
Product Innovation Not Enough
Antony Awaida of StartLeap expands on software innovation by taking a look at the role marketing and other business model changes play in today’s successful companies. Read Awaida’s advice on how to leverage these advances in this week’s post to the SandHill.com Blog on sales and marketing best practices.
Embracing Next Generation Architectures
S. Sadagopan of Satyam takes an in-depth look at why enterprise vendors need to aggressively adopt emerging architectures in this week’s post to the SandHill.com Blog on services-oriented architectures.
Share your insight on the software business. Email firstname.lastname@example.org with your submissions to the SandHill.com Blog.
Poll: Salaries Rising?
Last week, SandHill.com visitors speculated about the potential for unions to form in India’s technology industry.
More at SandHill.com:
Four VARs say goodbye to SAP.
Aruba Networks receives $25 million.
Neoware buys Maxspeed for $24 million.
Bernard Fried named CEO of Siterra.
Send us your feedback on this newsletter and the SandHill.com site.
"Burnout happens, not because we're trying to solve problems, but because we're trying to solve the same problem over and over. "
Courtesy of Malcolm Kusher, The Kushner Group
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