ThePulse Software - Cloud - Mobile
20 MARCH 2012
Cloud Computing SAAS Mobile Big Data Sales & Marketing Leadership
This week's issue brought to you by: NetSuite
Sales & Marketing Dave Peterson
Using Humor in Business Communications

By Malcolm Kushner, Humor Consultant, Kushner Group

Can humor provide a strategic advantage in business? Yes. Humor can command attention, create rapport, defuse conflict and motivate people. But maybe you’re not good at telling jokes. Malcolm Kushner, the internationally acclaimed humor expert and author of best-selling “Presentations for Dummies,” shares with SandHill readers how to use several non-joke types of humor that don’t require any special comedic skill or delivery. And we bet you’ll chuckle while reading the article.

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Leonardo Mattiazzi Cloud
Demystifying Managed File Transfer in the Cloud

By Robert Fox, Director of B2B/EAI Software Development, Liaison Technologies

Have you noticed that managed file transfer is morphing and expanding to play a critical role in moving large sets of Big Data as well as traditional business files to, from and through clouds? Fox explains several aspects of MFT services including security, reliability, auditing, and more. He also explains what criteria to look for in an MFT cloud services provider.

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This Week's Sponsor

NetSuite Inc. is a leading vendor of cloud computing business management software suites. NetSuite enables companies to manage core key business operations in a single system, which includes Enterprise Resource Planning (ERP), Accounting, Customer Relationship Management (CRM), and Ecommerce. NetSuite's "real-time dashboard" technology provides an easy-to-use view into up-to-date, role-specific business information.

Read more Changing Publication Schedule

Have you signed up for rss feeds from By popular demand, next week we’ll begin publishing articles Sunday through Wednesday each week instead of just on Mondays. Click here to sign up for our RSS feeds and know as soon as a new article is published.

Chandra Thimmannagari Mobile
Indian Startup VidTeq Becomes World Leader in VideoMaps

By Kathleen Goolsby, Editor,

VidTeq is the first company in the world to come up with the concept of a VideoMap and the technology associated with it. In this interview, Chandra Thimmannagari, VidTeq's founder and co-CEO, describes their journey to become the leader in Navigation, Location and Local Search for India and other developing countries.

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Srinivas Rao Leadership
Aujas CEO Says Persistence in Challenges is Key to Startup Success

By Kathleen Goolsby, Editor,

Launched in 2008 in Bangalore, India, Aujas is ranked in the Deloitte Technology Fast 500 as one of the fastest growing Security and Risk Management services companies in Asia Pacific. Srinivas Rao, co-founder and CEO, discusses how he built the company and the importance of “keeping the faith.”

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The Pulse

The Pulse is the newsletter of, the online business strategy destination for the software, cloud, and mobile ecosystem.

Publisher: M.R. Rangaswami
Editor: Kathleen Goolsby
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