The Pulse - A newsletter by
May 14, 2014
This week's Pulse is sponsored by Intacct

Newer, Cooler Guerrilla Warfare Marketing Weapons

Rick Bennett

Rick Bennett

Back in the old days of guerrilla warfare marketing, hired guns lacked anything approaching today’s sophisticated weaponry. This article shares weapons available in 2014 that startups can use to do a job that once took months but now can be executed instantly.

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Secure Intelligent Search for Salesforce

Dave Hall

Dave Hall, CEO and Co-Founder
Kona DataSearch

Now there’s a secure, hybrid, single-search solution for critical data within Salesforce. It’s cloud based and includes permissioning and encryption. This article also discusses trends in data search.

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Internet of Things Ecosystem

Jeff Kaplan

Jeffrey M. Kaplan, Managing Director

As interest in the idea of the “Internet of Things” grows, recognition of the complexities associated with pulling together all the pieces of the IoT supply chain is becoming clearer. Who will be the market leaders?

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Mitigating Open Source Security Vulnerabilities

Lacey Thoms

Lacey Thoms, Marketing Specialist

The use of open source code speeds up development and reduces development costs when used correctly, but security vulnerabilities can arise, such as Heartbleed, the serious security flaw now affecting the Internet. Here are best practices to keep track of code content.

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Tips for Free Data Resources for Marketing Leads

Saar Bitner

Saar Bitner, VP of Marketing

Looking for sales and marketing leads to grow your business? There is a wealth of free online data sources. Read this article for tips on how to research these sources and add some creative thinking to gain a competitive advantage.

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Don't forget to register for SIIA's Maximize May 20-22; Maximize Your Company’s Growth Opportunities


Maximize Your Company's Growth Opportunities; Attend SIIA's Maximize May 20-22The ISV Revolution is here and SIIA’s Maximize, formerly All About the Cloud, is the software industry’s premier annual ISV gathering, taking place
May 20-22 in San Francisco, Calif. This year, SIIA’s Maximize will look beyond the cloud and focus on maximizing your growth opportunities.
SandHill is pleased to be a media sponsor for the event, and M. R. Rangaswami will moderate one of the sessions.

Maximize has sessions and tracks dedicated to each member of your company helping to develop business strategies, nurture and meet new prospects, and maximize growth potential. You will learn how to:

  • Shift thinking from tactical and operational to strategic and managerial
  • Build and manage a connected business
  • Effectively manage risk
  • Leverage market research for strategic planning
  • Manage organic growth
  • Develop a clear set of technology and business milestones
  • Implement the best technologies and services to run your business efficiently
  • Take the appropriate risks while staying true to the core of your business
  • Get better as you get bigger

Don’t miss this year’s must-attend ISV conference: Maximize 2014!


For more information:

Buy the Software CEO / CFO Outlook 2014:
The Complications of Change


Software CEO / CFO Outlook 2014Just released last week, this report is the third in Sand Hill Group’s ongoing series of software industry CEO / CFO Outlook studies since 2010, providing insights into the current and future state of the software industry and assessing challenges of software companies.

A key finding in this year’s study shows that software executives are struggling with maintaining equilibrium among operational and investing priorities that push the companies in opposite directions at the same time. The prioritization decisions are becoming ever more complex and increasingly interrelated. The decision choices are all interconnected; none of them are standalone.

This report provides a detailed look at how the software industry is performing and the transformational change and conflicting needs software companies must address. The growth opportunities are exciting, but the accompanying degree of change is challenging.
The 33-page report is packed with charts on research findings along with comments from CEOs and CFOs.

Click here to read a summary of the report’s contents and buy the report.

Webinar on Software CEO / CFO Outlook


Software CEO / CFO Outlook 2014Watch the archived webinar discussing findings in Sand Hill Group’s recent study, “Software CEO / CFO Outlook". Sand Hill’s M. R. Rangaswami was the moderator. Webinar panelists included Fred Ball, CFO, Marketo; Rene Lacerte, CEO,; Robert Reid, CEO, Intacct; and Bryant Tolles, CFO, Dimension Data Cloud Solutions.

Click here to watch archived webinar.

This Week's Sponsor: Intacct



Intacct is the cloud financial management company. Bringing cloud computing to finance and accounting, Intacct's award-winning applications are the preferred financial applications for AICPA business solutions. Intacct applications, in use by more than 7,300 organizations from startups to public companies, are designed to improve company performance and make finance more productive. Hundreds of leading CPA firms and Value Added Resellers offer Intacct to their clients. The Intacct system includes accounting, contract management, revenue management, project and fund accounting, inventory management, purchasing, vendor management, financial consolidation and financial reporting applications, all delivered over the Internet via cloud computing. Intacct is headquartered in San Jose, California. For more information, please visit or call 877-437-7765. Connect with Intacct on LinkedIn, Facebook, Twitter or YouTube.