Software Pulse

Business Strategy for Software Executives

August 25, 2008

Shashikant Chaudhary

Growing a Software Company on a Shoestring

The founder of Lambent Technologies shares his strategies for establishing and growing a company on a very limited budget.

By Shashikant Chaudhary, GlobalLogic

In 1987, I started a consulting business and also began teaching at the Y C College of Engineering in Nagpur, the geographical center of India. But I had always wanted to do something on my own. But where to start? And more importantly, where would the startup capital come from?

Fast forward to 2006. My company was acquired by IndusLogic (now GlobalLogic) after 10 years of growth and success. Looking back, I see four key factors that entrepreneurs should follow when they start to develop a software company on a shoestring budget.


Announcing the Cloud Summit:
Oct. 14, 2008 at the Computer History Museum

Software executives and investors are invited to a must-attend forum on the opportunities surrounding cloud computing. The Cloud Summit, a TechWeb event hosted by Sand Hill Group's M.R. Rangaswami, will take place on Oct. 14, 2008 at the Computer History Museum in the Silicon Valley.

New business, new technology ecosystems and new strategies will be explored alongside emerging market leaders during this one-day event. Focused tracks and sessions include: Defining the Cloud, Doing Business in The Cloud, Best Practices in Marketing and Selling and Exploring the Cloud in Action.

Be a part of this inaugural event. Attendance will be capped at 350 executives so register now!

The Starting Salary Game

Dave Horn When accepting a new job, you should receive more money – but how much? An excerpt from Dave Horne’s new book “Career Secret Sauce” explains how to handle the delicate salary negotiation situations. Read the strategies in this post to the Blog on Software Careers.

Delivering Services Around SaaS

Evangelos Simoudis The core principles of on-demand software dictate that a massive service contract won’t be necessary. Evangelos Simoudis of Trident Capital explains that although some SaaS services will be needed, vendors must understand the right type of services and the right way to deliver them. Read how in this post to the Blog on SaaS.

Publish Your Perspective! wants your opinions. Send your thoughts on the enterprise software industry to editor, Maryann Jones Thompson ( and have your opinions published on our site.

DON’T MISS: Organizing for Value

The division structure can mask big differences in the performance of smaller units. A finer-grained approach can better show where value comes from. Read more about this organizational structure in this article from The McKinsey Quarterly.

News Update: Jockeying for Position

Ellison moves into the cloud; plus Big Blue is deep green, Oracle’s future is cloudy and Red Hat and Novell thrive. Read these stories and more software news of the week in the latest Software News Summary.

Poll: No. 1 Shoestring Management Problem?

What is the hardest part of starting a software company on a shoestring?
Take our Pulse Poll >>

Last week, readers gave us their opinion the most important driver in the “New Age of Innovation.”
Give us your opinion and see the results >>

More at

Appeals court upholds Sarbanes-Oxley Act.
Read the most important enterprise software industry news of the week >>

Trilliant received $40 million.
Monitor the latest software venture capital deals >> paid $31.5 million for Instranet.
Size up last week’s software M&A deals >>

Astadia named Patrick M. Henn Chief Financial Officer.
See who’s made it to the top in our list of recent software executive appointments.

Send us your feedback on this newsletter and the site.

Parting Thought

The entrepreneur builds an enterprise; the technician builds a job.”
— Michael Gerber

Courtesy of Malcolm Kusher, The Kushner Group


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