Software Pulse
December 8, 2010

David SacksFinding Gold in Enterprise Social Networking

CEO David Sacks describes Yammer’s ability to drive value for businesses and to extract revenue from the “freemium” model.

By Maryann Jones Thompson,

Experts have debated the exact value of "Enterprise 2.0" for years. But say "Facebook for the Enterprise," and an immediate picture of market potential becomes clear

Yammer is one of the leaders in the fast-growing enterprise social networking (ESN) field. The San Francisco company announced a $25 million round of funding last week – its second round this year. In just two years, Yammer has gained users in 80 percent of Fortune 500 companies and 136 countries around the world.

Yammer CEO David Sacks is a serial entrepreneur, who was founding COO of PayPal, founded, and produced the 2005 movie "Thank You for Smoking." Sacks spoke with about overcoming initial concerns about the idea of ESN, the business benefits of ESN adoption, and the ways in which other software companies can leverage Yammer's enterprise network.


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9 Key Points to Negotiate in a SaaS Agreement

Derek Singleton

Before settling down and signing a SaaS contract, Derek Singleton of Software Advise suggests negotiating these nine topics first in this post to the Blog on SaaS.

Performance and Scalability in an Agile World

Jason Carlson

Software development requires flexibility and Jason Carlson of LiquidPlanner discusses how postponing performance and scalability issues can lead to better results in this post to the Blog on Research and Development.

Hybrid Cloud Storage: In Conversation with Ian Howell, CMO of StorSimple

Kamesh Pemmeraju

Kamesh Pemmeraju speaks with CMO of StorSimple, Ian Howell on hybrid cloud storage strategy and the evolution of the cloud in this post to his Blog, Leaders in the Cloud.

Reshaping IT Management for Turbulent Times

A new model for managing IT combines factory-style productivity to keep costs down with a more nimble, innovation-focused approach to adapt to rapid change. Learn more in this article from The McKinsey Quarterly.

Poll: Facebook of the Enterprise?

Will enterprise social networking apps revolutionize co-worker communication in the same way that Facebook has connected consumers?
Take our Pulse Poll >>

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The Latest Software Business News on

All Headlines: IDC projects smartphones and tablets to takeover PCs.

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Executive Moves: Information technology solutions and services company BEAR Data Solutions named Lantz Litchfield Chief Technology Officer.

Quote of the Week

“Ladies and gentlemen, beware of the false cloud... The cloud is not a box.”

- CEO of Marc Benioff during his unveiling of, a computing service to rival Oracle's Exalogic.

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Software Pulse

Software Pulse is a publication of, the online resource for software business strategy.

Publisher: M.R. Rangaswami
Editor: Maryann Jones Thompson
Assistant Editor: Jane Ann Chien

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