Software Pulse

Business Strategy for Software Executives

July 19, 2005

Antony Awaida Energize Your Go-to-Market Strategy

Established vendors can improve new product introductions by taking a page from the startup playbook.

By Antony Awaida, StartLeap

Startups are famous for their ability to develop innovative products for emerging markets. In fact, many established software companies, eager to capture some of the advantages of their smaller brethrens, have created internal startups - sometimes called "Intrapreneuring" or "Spin-ins" - to send a few people "back to the garage" with the task of coming up with innovative products.

But established vendors who focus on product innovation alone often miss out on what may be the most important advantage of startups: their ability to quickly understand markets and deploy successful go-to-market strategies.


Last Chance for Enterprise 2005

Two hundred software CEOs and professionals will gather in Pebble Beach, Calif. on August 7-9 to discuss "New Opportunities." Keynote presenters will include SAP's Bill McDermott, Adobe's Bruce Chizen, Symphony Technology Group's Romesh Wadhwani,'s Jim Steele and Disney's Tony Scott. Be a part of this elite gathering.
Request an invitation and find out more >>

Poll: Oracle's Core Meltdown?

Oracle revised its pricing policy on mulit-core processors last week. What does this move mean for the software giant?
Take our Pulse Poll >>

Last week, visitors gave their opinions about the vibrancy of California 's tech workforce.
Give your opinion and see the results >>

The Next Big Thing

See what Mike Nevens thinks will be bigger than SOA, open source and software-as-a-service in a new blog, "The Next Big Thing."

Larry Ellison's Version of "Survivor"

Vinnie Mirchandani takes issue with the Oracle founder's view of industry consolidation in a new post to the blog on software M&A.

China vs. India?

David Scott Lewis adds to the blog on China with a post evaluating the country's position as a software outsourcer to that of India.

New Pricing Perspectives

Don't miss last week's new blog on "The State of Software Pricing" with perspective from Erik Keller and Vinnie Mirchandani.

If you have a post for any of these topics or would like to suggest a new topic for the blog, email us.

Experience Software 2005 Podcasts and Video

The conference made news throughout the industry. Now hear what people are talking about. Major Software 2005 keynote presentations and panels are available online in video or Podcast format. Visit the Software 2005 post-conference page for presentations from all presenters and other post conference news.

More at

Read the most important enterprise software industry news of the week >>

Monitor the latest software venture capital deals >>

Size up last week's software M&A deals >>

See who’s made it to the top in our list of recent software executive appointments >>

Send us your feedback on this newsletter and the site.

Parting Thought

"In a time of rapid change, your experience can be your worst enemy."
- J. Paul Getty

Courtesy of Malcolm Kusher, The Kushner Group