ThePulse Software - Cloud - Mobile
09 May 2012
Cloud Computing SAAS Mobile Big Data Sales & Marketing Leadership
This week's issue brought to you by: Wipro
Leadership Thomas Noonan
How to Eliminate Millions in Operating Expenses and Improve Network Security: A Green IT Project that Makes Business Sense

Are you missing the boat on improving a great opportunity to improve your bottom line by $50-$100 million savings in energy management a year - and improve your network security at the same time? Tom Noonan, CEO of JouleX, a leading innovator in sustainable energy management for the enterprise, says most CIOs don’t have any visibility into how much energy their IT infrastructure consumes. JouleX has garnered multiple industry awards for its unique approach to managing energy remotely and across a distributed network.

Read the story
Palo Alto Film Festival
Palo Alto International Film Festival

SandHill is proud to be a sponsor of the Palo Alto Int’l Film Festival, a four-day festival that takes place September 27-30, 2012. PAIFF has a strong technology focus that features a film series, talk series, interactive art expo, and an educational youth program. 

The film program will showcase 50 films that utilize the latest technology in cinema, take creative risks, or tell stories about science and innovation.

Submit your film! Deadline is May 15

Films must be about technology or use a new technology that hasn’t been used before.
Buy Passes - 25% off all passes until May 31

The festival’s speaker series will feature professionals from companies like Pixar, LucasFilms, NASA, YouTube, Twitter, venture capital firms, and emerging startups. The festival also includes an interactive art expo showcasing cross-platform projects, games and installations that utilize new digital and online tools. Plus there will be free films every night - one sponsored by SandHill.

Click here for more information.

This Week's Sponsor

Wipro Technologies, the global IT business of Wipro Limited is a leading Information Technology, Consulting and Outsourcing company that delivers solutions to enable its clients do business better. Wipro Technologies delivers winning business outcomes through its deep industry experience and a 360-degree view of “Business through Technology” - helping clients create successful and adaptive businesses. Recognized globally for its comprehensive portfolio of services, a practitioner’s approach to delivering innovation and an organization-wide commitment to sustainability, Wipro Technologies has over 130,000 employees and clients across 54 countries. Wipro is harnessing its Product Engineering expertise, to marry it with available technology advances and much-needed business model changes to enable ISVs to accelerate their product life cycles, and hence get products to market faster. For more information, please visit or contact us at

Also new on SandHill this week
Big Data and Insight as a Service

Insight as a Service describes cloud-based, action-orientedanalytic-driven applications and solutions that operate on Big Data. Evangelos Simoudis, Senior Managing Director, Trident Capital, explains the connectors, components and application types in Insight as a Service. He also highlights examples of ISVs providing these types of applications.

Read the story

Building Customer Loyalty Is Better than Renting It

Have you discontinued a popular incentive-based loyalty program and found that your “loyal” customers subsequently went away? Genuinely loyal customers are the opposite of bought-off customers, says Bruce La Fetra of La Fetra Consulting. He discusses the drivers of true customer loyalty and four ways it benefits a company.

Read the story

Startup Profile: Q&A with trendslide’s Co-Founder

Have you heard of trendslide yet? It’s a mobile business intelligence company that developed an innovative application to help companies get a pulse on their business - “insight on the go in 10 seconds flat.” Co-founder Jeffrey Vocell describes the trendshare platform and shares tips for startup success.

Read the story

Sand Hill Group Webcast

Wolters Kluwer and Model N Leverage Business Discovery “Powered by QlikView”
Thursday, May 24, 2012, 11:00 AM PDT/2:00 PM EST

Join QlikView OEM Partners: Jason Wreath, Entrepreneur-in-Residence with Wolters Kluwer, Ajay Dawar, Sr. Product Manager and Daniel Amezcua, Director of Engineering with Model N in a panel discussion led by Sand Hill Group President, M.R. Rangaswami, as they discuss how their customers’ demand for greater insight turned into their need to leverage a unique end-user driven Business Intelligence platform, better known as QlikView Business Discovery from QlikTech. Leveraging the market leadership position of the QlikView Business Discovery platform, complementary partners can benefit from increased revenue, customer satisfaction, and recognition in the BI industry.

In this webcast panelists will:

  • Discuss their customers' needs for information
  • Review the unique advantage of their "Powered by QlikView" solution and QlikTech partnership
  • Demonstrate their dashboard solution

Click here to register.

News & Resources
Software Companies|IT Buyers|Startups|India
The Pulse

The Pulse is the newsletter of, the online business strategy destination for the software, cloud, and mobile ecosystem.

Publisher: M.R. Rangaswami
Editor: Kathleen Goolsby
To subscribe, click here. is published by Sand Hill Group. which provides investment and management advice to emerging leaders in the $600 billion enterprise software, services and solutions market.