ThePulse Software - Cloud - Mobile
02 May 2012
Cloud Computing SAAS Mobile Big Data Sales & Marketing Leadership
This week's issue brought to you by: Trinet
Leadership Paul Trotter
The Death of the Document: It’s Time for a New Way of Thinking about Document Authoring Software

By Paul Trotter, Founder and CEO, Author-it-Software Corp.

Smart search engines can search a document to dig out the knowledge that’s stuck in there. But that doesn’t solve the problem that if you make a change to that document, you have to make an entirely new copy of that document and you end up with version 1.1, version 1.2, and so on. And that’s actually costing companies money and efficiency. Documentation hasn’t followed the path of other technology - until now. EAP (Enterprise Authoring Platform) has emerged.

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Paul Trotter Cloud
Best Approach to Data Integration in the Cloud: A Revealing Look at Two iPaaS Options

By Robert Fox, Sr. Director, Software Development, Liaison Technologies

Integration Platform as a Service (iPaaS) is a platform for building and deploying integrations within the cloud, and between the cloud and enterprise. With iPaaS, users can develop integration flows that connect applications residing in the cloud or on premise and then deploy them without installing or managing any hardware or middleware. There are two iPaaS models. This article explains how to determine which model is right for your company and also presents vendor evaluation tips.

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Looking for a Collaborative and Creative Web Development Team?

Sure, you can find web development teams that are creative. And most of them listen to your needs. But often it stops there - they go do their thing and you see the end result and hopefully like it. It’s not easy to find a web development team that’s really creative and also will collaborate with you on unique ways to achieve your goals and reach your target market.

We found one - and we love what they did with our site! Judging by your feedback over the past few months, you love it too! Check out LitmusBox and see how they can help you.


This Week's Sponsor

TriNet Teams with Startup America to Be an On-Demand HR Partner for Startups
TriNet, a provider of best-in-class HR outsourcing services to growing businesses, has joined the Startup America Partnership, an organization dedicated to helping young American companies flourish and jumpstart job creation. Startup America is a private-sector organization launched at the White House in early 2011. It brings together leading organizations to provide valuable resources to young companies with high growth potential.

With this partnership, TriNet offers startups strategic and administrative HR services like employee benefits, payroll and compliance support. To learn more, visit Trinet.

Also new on SandHill this week
Make Your Business Better by Hiring the Right Employees

Liz Elting, CEO, of TransPerfect, explains the criteria she looks for when hiring new employees - the kind of people who have often-looked talent that will make a company successful.

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Harnessing the Power of Big Data and BI in the Cloud

Jeff Kaplan of THINKstrategies shares key takeaways in this recap of the Cloud Analytics Summit that took place last week.

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Software Startups: Bite the Right Chunk to Enjoy the Rest of Your Meal

“If you build it, they will come” isn’t the best strategy for software startups. Raed Malhas, co-founder of, uses his company’s situation to explain how startups can mull through the myriad of ideas on which direction to go with their vision.

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3 new white papers on how ISVs can accelerate innovation

Take the Future of Cloud Computing Survey is a media collaborator for the 2012 North Bridge Future of Cloud Computing Survey, and we’re counting on SandHill readers to be a voice for the industry. This 2nd annual survey focuses on high-level questions that will help take a meter-reading on cloud computing adoption, benefits and trends.
Click here to take the survey.

Be sure to check out the new announcements for June software industry events, courtesy of CardBrowser.


News & Resources
Software Companies|IT Buyers|Startups|India
The Pulse

The Pulse is the newsletter of, the online business strategy destination for the software, cloud, and mobile ecosystem.

Publisher: M.R. Rangaswami
Editor: Kathleen Goolsby
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