Software Pulse

Business Strategy for Software Executives

December 2, 2009

Barbara Angius SaxbyDriving Effectiveness - From Offer to Order

Cloud computing enables software companies to leverage marketing automation and grow their business.

By Barbara Angius Saxby, Accelent Consulting

Cloud Computing continues to generate new and innovative business opportunities – not to mention, a great deal of enthusiasm. I was amazed that more than 19,000 people attended’s Dreamforce conference last month, packing the aisles of the event floor. One of the topics drawing the most attendees was marketing automation with system Integrators demonstrating one-click synchronization of marketing and sales processes and lead data.

As a business consultant who has worked with several of these solutions, I have been excited about the benefits they deliver when integrated with CRM systems. The buzz at Dreamforce validated my beliefs that marketing automation, as a Cloud-based solution, will deliver significant business value throughout the organization. In particular, it will allow executives to better manage the business from “Offer to Order.” Here are several ways in whichmarketing automation solutions, with analytics, can improve business efficiencies for CEOs, Sales VPs, CMOs, CFOs, and CIOs.


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Growing a Startup to a 100X Return

Javier RojasJavier Rojas of Kennet Partners interviews tech entrepreneur and wunderkind Gurbaksh “G” Chahal on his experience growing BlueLithium from a bootstrapped startup to a $300 million acquisition in this post to his Blog, “Return Leaders.”

DON’T MISS: Driving Social Change

M.R. RangaswamiLast week, publisher M.R. Rangaswami interviewed two technology industry leaders on the power of “spiritual capitalism” and shared a first-person account of his recent visit to Indian NGOs that are changing lives for the people living at the “Bottom of the Pyramid.”

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Poll: Cloud Marketing Automation?

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More at

Gartner to buy AMR Research for $64 million.
Read the most important enterprise software industry news of the week >>

Soasta raises a $10 million third round.
Monitor the latest software venture capital deals >>

IBM reportedly pays $225 million for Israeli security vendor Guardium.
Size up last week’s software M&A deals >>

Former HP SaaS VP Stephen Tsuchiyama named VP of sales for AccelOps.
See who’s made it to the top in our list of recent software executive appointments.

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Parting Thought

“We have no simple problems or easy decisions after kindergarten.”
— John W. Turk

Courtesy of Malcolm Kusher, The Kushner Group



Cognizant is a global provider of IT, consulting and business process outsourcing services. Cognizant delivers a better Return on Outsourcing via our single-minded passion to making our customers’ businesses stronger.
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click here. is published by Sand Hill Group, which provides investment and management advice to emerging leaders in the $600 billion enterprise software, services and solutions market. Sand Hill Group produces the Software and the Enterprise series of conferences for industry executives, and authors research reports on cutting-edge technology topics.