The Pulse - A newsletter by
October 5, 2016
This week's Pulse is sponsored by NetSuite

Monetization trend: how hardware device vendors can transform to selling value

Laila Arad-Allan

Laila Arad-Allan
Director of Product Management, Software Monetization

Many vendors selling such hardware as gaming machines or industrial equipment are in the early adoption phase of transforming to a recurring revenue model and selling “value.” And many have encountered challenges from trying to handle the transformation on their own. This article discusses the trend, how it eliminates gray-market risks, reduces inventory, improves customer experience, and the optimal way to address the transition challenges.

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Benefits of HCI & major players in the market

Ann Borza

Ann Borza
VP of Sales and Marketing
Distributed Systems Services, Inc. (DSS)

Hyperconverged infrastructure (HCI) is the latest evolution of integrated systems, delivering on both performance and simplicity. This article discusses why converged infrastructure is a popular alternative to traditional siloed architectures, ways to apply HCI and major players in the market.

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Digital transformation with bimodal IT

Akhil Sahai

Akhil Sahai, Ph.D.
VP Product Management

Unclear definitions have led to unrealistic expectations and assumptions regarding “bimodal IT.” This article explains the term, discusses why it makes sense in some cases and gives three best practices to help ease the transition and ensure that applications continue to run at optimal levels.

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LicensingLive! – Nov. 1-3, 2016 in Cupertino, California

Join us for LicensingLive! in November and attend the only free conference focused on software monetization strategies.

At this conference, renowned analyst Amy Konary, research vice president, Software Licensing and Mobile Enterprise Applications, IDC, will be joined by Mark Seery, senior director, Strategy and Corporate Development, Juniper Networks, to discuss how the focus on cloud and virtualization are expediting the adoption of new software business models and what this means for intelligent device vendors and software providers. Mark will talk about the software business models and monetization approaches that Juniper Networks has implemented to successfully launch and grow innovative new businesses.

Register today to ensure your seat.


This Week's Sponsor: NetSuite



NetSuite Inc. is a leading vendor of cloud computing business management software suites. NetSuite enables companies to manage core key business operations in a single system, which includes Enterprise Resource Planning (ERP), Accounting, Customer Relationship Management (CRM), and Ecommerce. NetSuite's "real-time dashboard" technology provides an easy-to-use view into up-to-date, role-specific business information.


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