The Pulse - A newsletter by
February 11, 2015
This week's Pulse is sponsored by SafeNet

Four Priorities to Drive Customer Success

Dhaval Moogimane

Dhaval Moogimane
Waterstone Management Group

The tenor around customer success for enterprise software providers has taken on an increased sense of urgency. To assist software providers to become more customer-centric, Waterstone Management Group provides advice around four key customer success priorities that providers should execute immediately.

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Rethinking Enterprise Apps for Business Volatility

Andrew Dailey

Andrew Dailey
Managing Director
MGI Research

CFOs and business executives need business processes and supporting tools that are up to the task. For many, their systems haven’t changed much, if at all, for 10-20 years. This article discusses rethinking enterprise applications to support business volatility.

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Five Predictions for the Future of Video Games

Tien Tzuo

Tien Tzuo

For Sony and other companies in the video game industry, streaming game subscriptions help them meet their goal of providing the best gameplay experience. This article discusses the appeal of streaming subscriptions and gives five predictions for the future of video games.

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Software News Brief

Kathleen Goolsby

Kathleen M. Goolsby
SandHill Managing Editor

Rapidly evolving technology in the Internet of Things dominated recent software news. Here are the highlights to help you keep pace with change in the IoT market and other areas of software investment.

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Executive Briefings


Executive BriefingPervasive Commerce: How Product Intelligence is Enabling Shopping Experiences Tailored for You

By the year 2020, the next generation of the Internet, connected devices, and machine learning technologies will transform the way we live. Every digital experience will be contextual and individually tailored to people’s needs and wants. Highly personalized experiences will be delivered everywhere. Commerce, in particular how people buy and sell goods and services, will be revolutionized. Machine learning technologies that anticipate, guide, and help people decide will be a driving force in this evolution. This paper from Indix, a product intelligence platform provider, explains why product intelligence is critical to the commerce revolution.

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Lunch and Learn – How a high-powered licensing portal can double customer satisfaction

A well-designed customer Web portal for license and entitlement management can help your business increase customer satisfaction and lower operational costs.

Join us for lunch and see how Hewlett-Packard's (HP) high-powered licensing Web portal designed and built by SafeNet doubled HP's customer satisfaction rating just weeks after launch. The session will include a demonstration of the Web portal so you can get a first-hand view of true customer self-service and automation in an enterprise environment.

Space is limited so please register as soon as possible.
Two events:
March 5, 2015, 11:30AM - 2:00PM Register Today
Location: The Capital Grille, 10 Wayside Road, Burlington, MA 01803, (781) 505-4130

March 12, 2015, 11:30AM - 2:00PM Register Today
Location: Fleming's Steakhouse, 180 El Camino Real, Palo Alto, CA 94304,(650) 329-8457
For more information, email

SafeNet becoming Gemalto Sentinel Software Monetization

Return to India: Talent Symposium – March 12

This symposium, hosted by Zinnov, on March 12 at the Hyatt Regency, Santa Clara, Calif., will feature technology leaders from India discussing the innovation ecosystem in India and opportunities there.  

India is at a cusp of a boom and the digital India transformation journey has just begun. Technology is a key enabling part of any solution looking to address India's large scale problems like health, education, sanitation, etc. The speakers will talk about how technology is being used to solve large-scale problems and how Indian technologists in the U.S. can contribute. 

The talent symposium will have participation from India heads of leading multinationals with a significant technology footprint in India. Speakers also will include social innovators and people who are part of the startup ecosystem. 

To register go to or mail


This Week's Sponsor: SafeNet


SafeNetSafeNet has more than 25 years of experience in delivering innovative and reliable software licensing and entitlement management solutions to software publishers, technology vendors, and cloud service providers worldwide. Easy to integrate and use, innovative, and feature-focused, the company’s family of Sentinel Software Monetization Solutions are designed to meet the unique license enablement, enforcement, and management requirements of any organization, regardless of size, technical requirements, or organizational structure. Only with SafeNet are clients able to address each and every aspect of the software monetization lifecycle – from copy and intellectual property protection to product catalog management and ongoing end-user experience improvement.