Software Pulse

Business Strategy for Software Executives

February 17, 2010

Jeffrey M. KaplanComplex Times Demand Simpler Solutions

SAPs executive shake-up shines a spotlight on the challenges faced by traditional ISVs to simplify their products for a SaaS- and cloud-driven market.

By Jeffrey M. Kaplan, THINKstrategies

The resignation of Leo Apotheker as CEO of SAP is the latest example of the escalating pressures facing legacy software executives as the industry undergoes fundamental and traumatic changes driven by rapidly changing customer preferences and intensifying competition.

In short, customers are demanding that software vendors “Keep it simple, stupid!”

Those ISVs who can clear away the complexities, and create simpler solutions and go-to-market strategies will be in the best position to survive and thrive in the coming decade.


Attention Software CEOs/CFOs: Your Insight Needed wants your outlook on the software business in 2010. Take a short survey and confidentially share your opinions on how the industry - and your company - will perform in the coming year. Participants will receive a complimentary copy of the full Software CEO Outlook 2010 report. Click here to participate.

The Impact of Knowledge Management on System Release

Jake Sorofman Jake Sorofman of rPath says IT needs a way to organize and version its system artifacts. Read more in this post to the Blog on R&D best practices.

The Week in the Cloud: Feb. 12, 2010

Kamesh PemmarajuKamesh Pemmaraju recaps the latest news, deals and thought leadership in the cloud computing space. Read this week’s post on the business case for the private clouds in large enterprises and the U.K. governments “G-Cloud Initiative.”

HP Labs: Wedding Innovation with Business Value

The director of HP Labs discusses the new mission of corporate research labs and the challenge of managing innovation to create business impact. Read this article from the McKinsey Quarterly.

Poll: Whats Next for SAP?

Given the shakeup at the top levels of SAP, what does the next few years hold for the enterprise software giant?
Take our Pulse Poll >>

Top Software Stories of the Past Week

  1. Two More Execs Depart SAP

  2. Microsoft Aims to Get Back in the Game in Mobile

  3. Goldman Sachs: Shift toward cloud unstoppable

  4. Red Hat Talks Up Open Source Cloud Plans

  5. Oracles Larry Ellison wins the Americas Cup.

The Latest Software Business News

All Headlines: HP/Oracle layoffs are ugly but essential.

VC Activity: Media Platform On-Demand receives $5.5 million.

M&A Deals: Oracle buys telecom software maker Convergin.

Executive Moves: Open-source telephone software maker Fonality named Dean Mansfield CEO.

Quote of the Week

A "SaaS first" policy is being enacted in the majority of small and midsize businesses. Goldman's survey highlights that 58 percent of respondents always consider a SaaS option when making an application purchase decision

— blogger Dave Rosenberg on the Goldman Sachs latest survey findings

Share Your Insight wants to publish your opinions. Email your insight on the software business to editor, Maryann Jones Thompson (



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