ThePulse Software - Cloud - Mobile
23 January 2013
Cloud Computing SAAS Mobile Big Data Sales & Marketing Leadership
This week's issue brought to you by: Wipro

Collaborating thru Games

Kathleen GoolsbyIn a world where speed is becoming a competitive differentiator, there’s an emphasis among leading companies on finding a way to make better decisions through collaboration. The CEO of The Innovation Games® Company discusses how games in their SaaS platform can solve complex business problems.

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Vertical Marketing Steps

Glenn GowVertical marketing can be tremendously successful, but how do you know what kind of commitment to make and what kind of return to expect? The CEO of Crimson Consulting Group points out the importance of developing a new marketing and channel plan and provides five best practices to going vertical.

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Collaborative Research

Dr. Ijad MadischResearchGate is a professional network that enables scientists and researchers to collaborate as well as conduct and publish research. The company’s founder explains the benefits of the network and discusses how the company started from a vision and grew to more than two million customers.

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Notable Quote

question mark iconWho said: ““Businesses that buy into the oversimplified models to determine the ROI of cloud computing may eventually find out they were...”

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This Week's Sponsor: Wipro


WiproWipro Technologies, the global IT business of Wipro Limited is a leading Information Technology, Consulting and Outsourcing company that delivers solutions to enable its clients do business better. Wipro Technologies delivers winning business outcomes through its deep industry experience and a 360-degree view of “Business through Technology” – helping clients create successful and adaptive businesses. Recognized globally for its comprehensive portfolio of services, a practitioner’s approach to delivering innovation and an organization-wide commitment to sustainability, Wipro Technologies has over 130,000 employees and clients across 54 countries. Wipro is harnessing its Product Engineering expertise, to marry it with available technology advances and much-needed business model changes to enable ISVs to accelerate their product life cycles, and hence get products to market faster. For more information, please visit or contact us at