The Pulse - A newsletter by
April 6, 2016
This week's Pulse is sponsored by NetSuite

Cloud Migration Impact on Services Market

Mark Hauser

Mark Hauser
Managing Director and Founder
Waterstone Management Group

Software’s professional services market is in the midst of a rapid spending and value shift driven by the migration to the cloud and subscription-based models. This article discusses the shift’s major implications and how software companies and service providers can capitalize on it.

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Healthcare Network Ransomware Protection

Ellen Fischl-Bodner

Ellen Fischl-Bodner
Product Marketing Management and Content Strategy

Healthcare facilities and medical data are an increasingly popular target for ransomware. This article discusses why cybercriminals go after healthcare facilities and gives four key strategies healthcare IT and security professionals can implement to avoid becoming the next hacker horror story.

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Mobile App Metrics to Measure Success

Ravi Sharma

Ravi Sharma
Sales and Business Head
Girnar Software

If you want to enhance branding of your app, increase revenue and have more user engagement, always measure your app’s success. This article discusses some important key app metrics to analyze and how these parameters will help in calculating the success of your mobile application.

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Software Customer Review Strategy

Jeev Trika

Jeev Trika
Crowd Reviews

In a customer-centric environment, where customers receive more control and a bigger voice, the customer review has taken on outsized importance. This article provides strategies for software companies including choosing legitimate review sites, guiding what customers say and mitigating poor reviews.

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Webinar – Pricing Model Flexibility as a Competitive Advantage

Register today for this webinar on April 14 at 1:00 p.m. (EDT) / 10:00 a.m. (PDT). Many companies perceive the shift from up-front licensing models to subscription or usage-based models as an all-or-nothing proposition. Addressable customer groups have diverse purchasing processes and buying needs. Speakers Joshua Bloom (partner at Simon-Kucher & Partners) and Omkar Munipalle (director of strategy and business development, cloud monetization at Gemalto) will discuss how to carve out a premium positioning with sales processes that highlight choice and flexibility as competitive differentiators.

This webinar is for:

  • Business leaders who want to gain a competitive edge and explore uncharted business opportunities
  • Executives ready to embrace the central role of software monetization for product leadership
  • Product managers looking for new ways to package, price new products and understand how their products are being used by their customers
  • Software developers and hardware engineerThis who want to make sure you build things that can adapt to different pricing models without going back to the drawing board.

Register for this webinar.


This Week's Sponsor: NetSuite



NetSuite Inc. is a leading vendor of cloud computing business management software suites. NetSuite enables companies to manage core key business operations in a single system, which includes Enterprise Resource Planning (ERP), Accounting, Customer Relationship Management (CRM), and Ecommerce. NetSuite's "real-time dashboard" technology provides an easy-to-use view into up-to-date, role-specific business information.


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