The Pulse - A newsletter by
September 30, 2015
This week's Pulse is sponsored by Gemalto

4 Reasons for Cloud Software Customization

Guido Haarmans

Guido Haarmans
Senior Vice President, Business Development Technology Partners

Companies adopt cloud as their technology backbone to support the ability to innovate, deploy new business models and grow at a time of unprecedented levels of rapid market change and constant business disruption. Here are four reasons software customization can help take your business to the next level.

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Collaboration through Master Data Management

Todd Callen

Todd Callen
Executive Vice President, Sales and Marketing
Stibo Systems

Many organizations apply Master Data Management (MDM) solutions to make data sharing among personnel and departments easier. This article discusses how an MDM system ensures each customer engagement is as personalized and relevant as possible. It also discusses critical components of a system.

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Channel Partner Pitfalls and Performance Goals

Rich Aroian

Rich Aroian
Managing Director and Founder
KP Channel Growth Associates

Establishing realistic performance goals for new initiatives is often challenging for emerging-growth companies. This article highlights common pitfalls of launching a channel partner program and outlines an approach to effectively establish performance metrics for your initial channel initiative.

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Trident Capital Cybersecurity Investment

Steve Morgan

Steve Morgan
Founder and CEO
Cybersecurity Ventures

The cyber investing frenzy seems to have no end in sight. VCs are sharpening their focus on this white hot space. This article discusses the $200 million fund Trident Capital Cybersecurity is raising to invest into promising cyberpreneurs.

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This Week's Sponsor: Gemalto



Join us for LicensingLive! 2015 on Oct. 12-14 in Cupertino, Calif. and listen to Laurie Wurster, research director at Gartner talk about how to use the IoT to create opportunities for software monetization.

LicensingLive!We are at a point where it is no longer a stretch to imagine that much of what and whom we interact with will be connected to the Internet. But connection is a limited way of looking at the Internet. Think of places, people, things, systems and information sources having activity streams, with historical timelines and delivering services over the Internet (in all of its forms and restricted subsets). In this world, the Internet can be thought of as a combination of an Internet of people, an Internet of information, an Internet of things and Internet of places. The potential for combining all of these things is staggering and the main theme of the Internet of everything.

“Thing manufacturers” are at the cusp of an opportunity similar to the computer industry of 1980s value shift from hardware to software. The “Internet of everything” makes every “thing” manufacturers into software providers. Discover the trends shaping IoT, monetization opportunities with software, and protecting intellectual property as a differentiator. See the full agenda.

See you there!

Register today.



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