Software Pulse

Business Strategy for Software Executives

May 20, 2008

Mark B. Templeton

Citrix CEO: Think Do Something Different

Mark B. Templeton’s keynote at Software 2008 advocated the adoption of a new approach to enterprise computing - one that transforms data centers into delivery centers.

Maryann Jones Thompson, Sand Hill Group

When Mark B. Templeton stepped into the position of CEO in 1999, Citrix was predominately known for its server-based computing products. Today, the company’s portfolio of application delivery infrastructure solutions counts more than 200,000 customers and earns $1.4 billion in revenue.

At the keynote podium of Software 2008 last month, Templeton urged both vendors and customers to consider a new vision for enterprise computing.

Hopefully I can give you some inspiration to think differently about where we’re going in the future when it comes to enterprise computing. I think it is time for us to rethink everything we’ve assumed about enterprise computing. And unfortunately, thinking different and rethinking is not going to be enough. We are going to have to actually start doing something very different.


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HP-EDS: Software Matters

Tony Baer The $18 billion-merger looks like a good one. Read Tony Baer’s recap of HP’s history of trying to buy a services firm and why this deal looks strong for both players in this post to the Blog on M&A.


Publish Your Perspective! wants your opinions. Send your thoughts on the enterprise software industry to editor, Maryann Jones Thompson ( and have your opinions published on our site.

DON’T MISS: Innovation Lessons from Pixar

An interview with Oscar-winning director Brad Bird finds that stimulating the creativity of animators has a lot in common with developing new product ideas or technology breakthroughs. Get a new perspective on the innovation process in this article from The McKinsey Quarterly.

News Update: New Threats

Open source Vyatta threatens Cisco, architecture astronauts generate hype and HP gambles. Read these stories and more software news of the week in the latest Software News Summary.

Poll: Transition to Service-Based IT

Compared to the mainframe-to-PC transition, how long will it take to for enterprises to make the transition to service-based computing?
Take our Pulse Poll >>

Last week, readers speculated on which vendor will win the SaaS platform wars.
Give us your opinion and see the results >>

More at

SAP sticks to 2008 outlook despite US uncertainties.
Read the most important enterprise software industry news of the week >>

On-demand vendor, RazorSight raised $9 million in new funding.
Monitor the latest software venture capital deals >>

Oracle bought AdminServer for an undisclosed sum.
Size up last week's software M&A deals >>

Anne Bonaparte named CEO of security vendor, Solidcore.
See who's made it to the top in our list of recent software executive appointments.

Send us your feedback on this newsletter and the site.

Parting Thought

“Very often, people confuse simple with simplistic. The nuance is lost on most.”
—Clement Mok

Courtesy of Malcolm Kusher, The Kushner Group



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