ThePulse Software - Cloud - Mobile
15 NOVEMBER 2011
Cloud Computing SAAS Mobile Big Data Sales & Marketing Leadership
This week's issue brought to you by: Informatica
Mobile Kamesh Pemmaraju
CIOs Reveal Risks and Strategies in Enterprise Mobile Solutions

By Kamesh Pemmaraju, Sand Hill Group

New mobile devices and applications are turning businesses on their heads in every industry, creating dynamic new internal business value and external value with customer interactions. However, there are challenges in transitioning to a mobile environment. Read about the insights shared with Sand Hill by CIOs, CISOs, VPs and IT managers at companies of all sizes (including Fortune 100) and in different industries.

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Leaders in Enterprise Mobile Strategies – Sand Hill Report and December Webinar

Sand Hill Group conducted a study in September – October 2011 to gauge enterprise CIOs, CTOs and other IT managers' insights into the challenges, opportunities, best practices and lessons learned regarding their companies’ efforts and policies in transitioning to enterprise mobility.

Based on 20 in-depth interviews of enterprise CIOs, CISOs, principals and vice presidents, as well as a quantitative survey of 53 enterprise executives, the Sand Hill report, “Leaders in Enterprise Mobile Strategies: Tug of War Between Business Value and Risks,” details use cases, driving factors, and issues around security, the Bring Your Own Device model, and fragmentation of the market. The report includes a roadmap that enables enterprises to take action now and seize the dynamic opportunities of a mobile environment.

Join us for a one-hour Webinar in December to hear key takeaways from the study and participate in a panel discussion with industry experts and CIOs who will share their views and reactions to the study findings.

Click here to register for the Webinar.
Click here to purchase the report.

Sales & Marketing
Recovery Makes Selling IT Much Easier into 2012? Fahgettaboudit!

By Tom Pisello, CEO, Alinean

As 2011 unfolded, pundits’ predictions for significant IT spending growth were dashed. Forrester, originally estimating worldwide IT budget increases north of 7% at the start of the year, have now revised their predictions downward, as have many other analysts. Achieving success in 2012 will require implementing four new strategies to help buyers navigate tough budget waters.

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Big Data
The Facebook Effect: Three Ways the Social Graph is Transforming Business Collaboration

By Andrew Filev, CEO,

What does the blockbuster movie, Captain America,” have to do with “Information Overload” and work graphs and collaboration?

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Notable Quotes

Who said, "We're the incumbent that Apple is seen as going after” in a recent interview? Read this week’s edition of Notable Quotes to get the answer. Check out other recent quotes too – and post your own comments.

Click here for more information.

Building Effective Channels in the Cloud

By Jeffrey M. Kaplan, Managing Director, THINKstrategies

Building successful channel relationships and other profitable partnerships in the cloud has been elusive for many vendors. Here’s what’s happening.

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This Week's Sponsor

Informatica - The Data Integration Company

Informatica Corporation is the world's number one independent provider of data integration software. Organizations around the world gain a competitive advantage in today's global information economy with timely, relevant and trustworthy data for their top business imperatives. More than 4,440 enterprises worldwide rely on Informatica to access, integrate and trust their information assets held in the traditional enterprise, off premise and in the Cloud.

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News & Resources
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The Pulse

The Pulse is the newsletter of, the online business strategy destination for the software, cloud, and mobile ecosystem.

Publisher: M.R. Rangaswami
Editor: Kathleen Goolsby
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