ThePulse Software - Cloud - Mobile
13 DECEMBER 2011
Cloud Computing SAAS Mobile Big Data Sales & Marketing Leadership
This week's issue brought to you by: Flexera
Mobile Kathleen Goolsby
Meet the Challengers for Software Market Share in 2012

By Kathleen Goolsby, Editor,

What competitive moves will Oracle make in 2012? Why will management of applications across platforms emerge as a significant competitive battleground? Will Microsoft gain much market share with its new smartphones? What impact will the U.S. 2012 elections have on the software world? In this article several industry commentators share their predictions on the biggest competitive battlegrounds in the software ecosystem in 2012.

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Data Integration: OEM Strategy and Competitive Edge, an Informatica Webinar Replay

View this webinar to see the urgency of the classic make vs. buy decision for technologies within their "application stack" or service.

  • Hear from industry expert, Tony Baer, Ovum and learn how Endeca, a leader in search and business intelligence technologies, has benefited from embedding third-party data integration software.
  • See how an OEM strategy can reduce the costs and risks of software development and deployment, increase productivity and greatly enhance competitive advantage.

Click here to view a replay of the webinar now.

SaaS Tom Pisello
The Spotlight of Enterprise App Stores Can Help Fight Growing Shadow IT

By Tom Pisello, Chairman and Founder, Alinean

Business units often work “outside the system” to procure the applications they need to succeed, boosting what is commonly known as “Shadow IT.” Fueling the rogue spending are the ease with which SaaS applications can be procured and delivered, and the proliferation of mobile devices, which have proven more difficult to govern.

Here's how to fight back by leveraging enterprise application stores.

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Darren Cunningham Chris Boorman Cloud
Informatica Predicts Changes in Cloud and Big Data in 2012

Darren Cunningham and Chris Boorman of Informatica

What impact will cloud computing have on Big Data solutions in 2012? How will Big Data solutions affect customer service and relationships in 2012? Informatica shares answers to these questions and more predictions for 2012 in this article.

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Participate in Neochange's 4th Software Adoption Survey

Help develop insight into the challenges and trends occurring in enterprise software adoption by participating in the 2012 survey. This year the report focuses on understanding the business impact of various end-user service models and technologies.

This survey should take no more than 15 minutes of your time and each participant will receive a complimentary copy of the report. One participant will also win a tablet.

Click here to take the survey.

Banking on Change: Software IT Spending Predictions for 2012

By Kathleen Goolsby, Editor,

How will IT spending on cloud, mobile, Big Data, and other software solutions in 2012 vary among large enterprises, midsized and small businesses? Industry commentators share these insights and provide advice on the biggest potential spending mistake buyers are prone to make in 2012.

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White Papers of the Month

Two white papers new to the site this month are getting heavy traffic. Don’t miss the information presented in these and other white papers:

The 5 Biggest Mistakes Software Firms Make When Hiring in Europe and How to Avoid Them

Designing the Future: How Innovation will Follow the Footsteps of Procurement

This Week's Sponsor

Flexera Software is the leading provider of strategic solutions for Application Usage Management; solutions delivering continuous compliance, optimized usage and maximized value to application producers and their customers. Flexera Software is trusted by more than 80,000 customers that depend on our comprehensive solutions - from installation and licensing, entitlement and compliance management to application readiness and enterprise license optimization.

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Software Companies|IT Buyers|Startups
The Pulse

The Pulse is the newsletter of, the online business strategy destination for the software, cloud, and mobile ecosystem.

Publisher: M.R. Rangaswami
Editor: Kathleen Goolsby
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