Software Pulse
April 26, 2011

MR RangaswamiCEO Outlook 2011 Report: The Gains and Pains of Growth

The recent Sand Hill survey findings detailed in this report paint a portrait of software industry evolution: New technologies, models and vendors are taking hold as enterprise customers increase their demands for flexibility, innovation and anytime/any place access to software solutions. Are you ready?

By M.R. Rangaswami, Sand Hill Group

The overall outlook among surveyed executives for the software industry’s performance in the next 12 months, as well as that of their companies, is positive. In last year’s survey, they were optimistic and hopeful; in 2011, they definitely see much opportunity for growth, including in areas that had not been a focus for their companies prior to 2011.

Developing new products is the number-one goal of most of the firms participating in the survey, and cloud/Saas/on-demand solutions are only part of the picture. Some believe that mobile solutions are their biggest opportunity for growth in the next 12 months. Executives reported that acquiring new customers organically and entering new geographies will also propel their growth. The survey revealed that a major objective over the past few months and coming 12 months is changing business models and pricing models.


SAP Cloud Webinar Series: Mastering the Cloud in 8 Easy Steps

The fourth quarter of 2010 saw a dramatic leap in the adoption of cloud computing, according to Sand Hill Group's 2011 research data. More than 50 percent of business leaders Sand Hill interviewed implemented game-changing cloud solutions in the last six months. The second Webinar in the series (tomorrow, April 27, and again on May 4) presents real-world examples of bottom-line business benefits that leading adopters of cloud computing are already realizing. The first Webinar received great feedback from attendees. Don't miss the rest of the series! Click here to register.

Cisco Kids

Guy Smith

Guy Smith of Silicon Strategies Marketing points out that CEOs sometimes go down the wrong path in diversification – forgetting the impact on marketing and branding – in this post to the blog, Best Practices: Operations.

“CK Prahalad: Reaching Over Boundaries and Expanding Possibilities” - An SMS Conference

Through a series of impactful and breakthrough ideas, Prof. CK Prahalad’s research changed the business world and helped improve lives, especially those in desperate poverty. In his honor, the Strategic Management Society is pleased to announce a special conference that brings together thought leaders, scholars, entrepreneurs, executives and consultants who have all been influenced by CK’s ideas. The conference aims not only to reflect on his many contributions to scholarship and practice, but also discover ways in which his legacy can live on.

Join us June 10-12 in an intimate setting in San Diego, Calif. You’ll hear, participate and interact with luminaries that have shaped, and are continuing to shape, the field of strategy including: M.R. Rangaswami (Founder, Corporate Eco Forum and Sand Hill Group), Yogesh Deveshwar (Chairman, ITC Limited, India); Jonathan Lash (President, World Resources Institute); Jan Oosterveld (ex-Philips); Ashok Rao (Chairman, TiE); Kanwal Rekhi (Founder, TiE); Yves Doz (INSEAD); Gary Hamel (London Business School); Stuart L. Hart (Cornell); Ted London (Michigan); Jose Santos (INSEAD), among others. This conference is shaping up to be a signature event.

Click here for more information.

Database-as-a-Service: The Next Frontier in the Cloud

Kamesh Pemmaraju

Kamesh Pemmaraju of Sand Hill Group discusses the challenges and benefits of DBaaS in this post to the blog, Leaders in the Cloud.

SaaS Webinar Series: Making the Most (Money) with Your SaaS Offering

This information-packed SaaS webinar series is designed to help you succeed in the fast-paced and ever-changing SaaS marketplace. You'll hear from SaaS industry experts, including Jeff Kaplan, Managing Director of THINKstrategies and Jim Geisman, Founder of Software Pricing Partners, as well as SaaS thought leaders from Flexera Software. Each 30-minute webinar in the series will address key issues and provide strategies for optimizing the monetary potential of your SaaS offerings.
Click here to register for Webinars #2 and #3 in the series.

Business Success Invariant

Vasyl Mylko

Vasyl Mylko of SoftServe discusses six perspectives of commercial enterprise IT organizations’ spending rationale in this post to the blog, Voice of the Customer.

Provocation-Based Selling: Loosening the Status Quo for Sales Success

Tom Pisello

Tom Pisello of Alienean discusses how to develop a provocation-based selling program, making buyers aware of the cost of doing nothing, in this post to the blog, Best Practices: Software Sales.

Poll: Software Industry Predictions for 2011

Over the next 12 months, which of the following do you believe will see the most activity in the software industry?
Take our Pulse Poll >>

Top Stories from the Past Week

  1. Software engineering ranked hottest job in U.S. (CBS News)
  2. New InformationWeek Analytics Research Finds 60% of Companies Using Applications in the Cloud (TMCNet)
  3. Gartner: BI, analytics software spending jumps 13.4%
  4. Amazon gets 'black eye' from cloud outage (ComputerWorld)
  5. Dot-com revival spawns startups to serve startups (San Francisco Chronicle)

The Latest Software Business News on

All Headlines: Global Mobile Software Market to Reach $79.7 Billion by 2017.

VC Activity: Virtual storage startup Nutanix emerges from stealth, grabs $13.2M.

M&A Deals: Might Microsoft be interested (again) in buying Yahoo?

Executive Moves: CA Technologies named Greg Valdez Chief Information Officer.

Quote of the Week

The interesting part about 'cloud speak' is that many people want to isolate their discussion of cloud to only certain classes of companies. And my view is that's too narrow. Service bureaus emerged in the 1960s. I mean, ADP is one of the industry's biggest and most successful cloud companies. ...Everyone is talking about the cloud being new. Whenever I say ADP, it's like you throw a wet blanket on all of the tech industry double-speak. Oh, now you're taking all the fun out of it. The VCs hate the discussion of ADP and other online service providers, because the spin that they're doing on their cloud companies then sort of diminishes.”

- Steve Mills, head of IBM's Systems and Software Group

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Software Pulse

Software Pulse is a publication of, the online resource for software business strategy.

Publisher: M.R. Rangaswami
Editor: Kathleen Goolsby

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click here. is published by Sand Hill Group, which provides investment and management advice to emerging leaders in the $600 billion enterprise software, services and solutions market. Sand Hill Group produces the Software and the Enterprise series of conferences for industry executives, and authors research reports on cutting-edge technology topics.

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