Software Pulse

Business Strategy for Software Executives

September 22, 2008

MR Rangaswami

Capitalizing on the Cloud

Gartner calls it “transformational” but the enterprise potential of cloud computing depends on the resolution of four key issues for technology vendors.

By M.R. Rangaswami, Sand Hill Group

“Cloud computing” is the latest in a long, illustrious line of technology buzzwords. Depending on who you believe, the cloud will be the next “Internet-like” revolution in enterprise computing.

Or it might just be SaaS with lipstick.

The reality is most likely somewhere in between. Startups and megavendors alike have rushed to position their cloud offerings and enterprises are increasingly taking part. Today’s technology companies must answer four important questions in order to spur customer adoption and best position themselves for success in the cloud computing era.


Register Now for the Cloud Summit:
Oct. 14, 2008 at the Computer History Museum

Software executives and investors are invited to a must-attend forum on the opportunities surrounding cloud computing. The Cloud Summit, a TechWeb event hosted by Sand Hill Group's M.R. Rangaswami, will take place on Oct. 14, 2008 at the Computer History Museum in the Silicon Valley.

New business, new technology ecosystems and new strategies will be explored alongside emerging market leaders during this one-day event. Focused tracks and sessions include: Defining the Cloud, Doing Business in The Cloud, Best Practices in Marketing and Selling and Exploring the Cloud in Action.

Be a part of this inaugural event. Attendance will be capped at 350 executives so register now!

Reviewing Google’s Energy Plan

Tony Baer

The combination of common sense and technology can make most things possible. Tony Baer of OnStrategies reviews Google CEO Eric Schmidt’s plan to address the need for renewable energy in this post to the Blog on “green” software.

Can HP Lead in Virtualization Management?

Judith HurwitzHP has long played a role in the virtualization market but now it is leveraging its role in the virtualization management space. Judith Hurwitz takes a closer look at the company’s recent moves and says it has a good chance for success in this post to the Blog on virtualization.

Publish Your Perspective! wants your opinions. Send your thoughts on the enterprise software industry to editor, Maryann Jones Thompson ( and have your opinions published on our site.

DON’T MISS: Time to Rethink Offshoring?

Changing economic conditions may have undermined some of the benefits of offshoring. For managers of global supply chains, this could be the time to reevaluate. Read why in this article from The McKinsey Quarterly.

News Update: A Beating from the Banks

Wall Street debacle hurts tech firms; plus IBM paves the BEP road, and mixed findings on Web 2.0. Read these stories and more software news of the week in the latest Software News Summary.

Poll: Cred in the Cloud?

Which group of vendors will become the rulers of the cloud value chain?
Take our Pulse Poll >>

Last week, readers gave us their opinion as to whether the software industry is innovating at the right rate.
Give us your opinion and see the results >>

More at

Microsoft announces a $40 billion stock buyback.
Read the most important enterprise software industry news of the week >>

Consumer voice applications vendor Ooma received $16 million.
Monitor the latest software venture capital deals >>

McAfee pays $413 million for Secure Computing.
Size up last week’s software M&A deals >>

Application Security Inc named John Ottman Chief Executive Officer.
See who’s made it to the top in our list of recent software executive appointments.

Send us your feedback on this newsletter and the site.

Parting Thought

The future should be something we deserve, not something which is merely reached at the rate of 60 minutes per hour.”
— Anonymous

Courtesy of Malcolm Kusher, The Kushner Group


Acresso Software

For over 25 years, Acresso Software has helped software and hardware producers maximize revenue, cut costs, and eliminate manual processes. Acresso solutions, powered by FLEXnet, provide software producers with powerful licensing, updating, and delivery solutions, as well as entitlement and compliance management. Join Acresso at SoftSummit 2008 where leaders from software and hardware producers and their enterprise customers come together to discuss the business of software.
Find out more.


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