Software Pulse

Business Strategy for Software Executives

July 9, 2007

Steve O'Connor

Can Moore’s Law Apply to Corporate IT?

Software vendors must step up and help enterprise CIOs achieve a radically new kind of technology ROI. Here’s how.

By Steve O’Connor, ITM Software

In 1965, Intel co-founder Gordon Moore saw the future. His prediction, now popularly known as Moore's Law, states that the number of transistors on a chip doubles about every two years. This observation, made a reality by Intel, the world's largest silicon supplier, has fueled the worldwide technology revolution.

Today, this principal has become an iconic symbol for radical continuous improvement without the continuous price upswings. How would software vendors adjust their center of gravity if Moore’s Law-style radical improvement is embraced by corporate IT?


Register Now for Enterprise 2007!

Only a few invitations left for the 10th anniversary conference.

The software industry's most exclusive event takes place in Pebble Beach, Calif., on July 22-24, 2007. For ten years, software CEOs, investors and thought leaders have gathered at the annual Enterprise conference to candidly share strategies and discuss the future of the industry.

Enterprise 2007 will be the tenth anniversary gathering and will feature some of software's most compelling speakers: Scott Cook, Dave DeWalt, Bill Janeway,  Ray Lane, CK Prahalad, Tony Zingale, John Wood - and more (see the complete agenda.) Don't miss this opportunity to network, golf and celebrate with this elite group of visionaries. Request your invitation today!

The Impact of User-Centric Innovation

S. SadagopanNow that everyone can contribute to the innovation cycle, the economics of innovation are undergoing a paradigm shift. S. Sadagopan of Satyam looks at the democratization of innovation and what it means for companies today in this week’s post to his Blog, The Deep End.

Aim for Affinity – Not Love

Marketers dream that customers will love their products. Nilofer Merchant of Rubicon Consulting says that developing an affinity with customers is a more successful strategy. Find out how to build affinity into products in this week’s post to the Blog on software marketing best practices.

Publish Your Perspective!

The Blog wants your opinions. Send your thoughts on the enterprise software industry to and we’ll publish them in our blog.

DON’T MISS: How Companies Spend their Money

Companies strive for effective resource allocation, but despite the involvement of senior executives and the best of intentions the end results are often decidedly mixed.
Read why in this article from The McKinsey Quarterly.

Relive the Highlights from Software 2007

All videos and podcasts from the general sessions of Software 2007 and the Innovation Showcase theatre are online now. Don’t miss the lively panels – the CIO panel, the innovation panel and “Communities and Corporations” panel. Visit the Software 2007 post-conference site and download the latest strategic insight from the software industry’s leading executives.

Sweet for NetSuite

SaaS vendor files for long-anticipated $75 million IPO; plus, vendors greet GPL 3, SAP admits to illegal downloads and Gates’ riches are surpassed. Read these stories and more software news of the week in the latest Software News Summary.

Poll: Software IPOs Making a Comeback?

NetSuite has filed. MySQL will do so soon. Other fast-growth software vendors wait in the wings. Is a flurry of software IPOs just around the corner? Tell us what you think.
Take our Pulse Poll >>

Last week, readers gave their opinions on how the need for mobile apps will impact the enterprise software establishment.
Give us your opinion and see the results >>

More at

Open source’s benefits to business spelled out.
Read the most important enterprise software industry news of the week >>

Intacct receives $5 million.
Monitor the latest software venture capital deals >>

Autonomy pays $375 million for Zantaz.
Size up last week's software M&A deals >>

Steve Sordello named CFO of LinkedIn.
See who’s made it to the top in our list of recent software executive appointments.

Send us your feedback on this newsletter and the site.

Parting Thought

"To be uncertain is to be uncomfortable. To be certain is to be ridiculous."
 Chinese Proverb

Courtesy of Malcolm Kusher, The Kushner Group