The Pulse - A newsletter by
August 3, 2016
This week's Pulse is sponsored by Gemalto

Factors that affect business intelligence ROI

Ilan Hertz

Ilan Hertz
Head of Digital Marketing

Many organizations struggle to prove the ROI of their BI initiatives. This article discusses unexpected factors that can impact the ROI of your company’s BI project and how your company can produce a more accurate picture of the actual dollar value of BI to the organization.

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Tips for decisions on security in the cloud

Sally Hudson

Sally Hudson
Independent Market Research Consultant

Despite initial security concerns, cloud computing has passed a tipping point and companies are making strategic investments in cloud services. But not all cloud providers provide similar security. And laws for regulated industries haven’t caught up with cloud security yet.

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LicensingLive! – Nov. 1-3, 2016 in Cupertino, California

Register now to join us as LicensingLive in November when industry experts and senior software leaders will share their experiences in solving some of today’s most pressing software monetization challenges. Gain insight into the next-generation monetization strategies that enable businesses to embrace the NOW economy including:

  • Delivering Software-Driven Value – Amy Konary, IDC, & Mark Seery, Juniper Networks
  • Innovative Software Demands Innovative Licensing – Jeff Kaplan, THINKstrategies
  • Crossing the Licensing Chasm: How to Transition to a Recurring Revenue Model Today – Joshua Bloom, Simon-Kucher & Partners, and Brendan O’Brien, Aria Systems
  • Don’t Leave Any Money on the Table: Entitlement Enforcement – Avni Rambhia, Frost & Sullivan
  • Monetizing Innovation: How Smart Companies Design the Product Around the Price – Madhavan Ramanujam, Simon-Kucher & Partners
  • Monetize the IoT: Show Me the Money – Chris Kocher, Grey Heron

There will also be product demonstrations, real-life case studies and a talk by American footballer Terrell Owens on the connection between the Internet of Things and the NFL.

View the full agenda and speaker lineup here. If there are any presentations or workshop topics you’d like us to cover at this year’s event, please send your suggestions to

Space is limited, so register now to reserve your seat.


Executive Briefings


M&A Trends Reports

What are the recent software merger/acquisition trends? Download the Q2 2016 report, courtesy of Software Equity Group.

Click here to download the report.


This Week's Sponsor: Gemalto


GemaltoAbout Gemalto Sentinel Software Monetization As software vendors and intelligent device manufacturers grow their business, licensing, compliance enforcement and entitlement management become increasingly difficult. Click here to learn more about how to avoid disruption with disparate licensing that frustrates users and reduces customer satisfaction.


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