The Pulse - A newsletter by
September 2, 2015
This week's Pulse is sponsored by NetSuite

Business Intelligence Competency Center Trends

Howard Dresner

Howard Dresner
President and Founder
Dresner Advisory Services

Increasingly organizations are establishing an internal Business Intelligence Competency Center, which leads to greater success with BI endeavors and BI tech investments. Dresner Advisory Services recently published its second annual Business Intelligence Competency Center Market Study on BICCs. Howard Dresner, founder and chief researcher, discusses some of the findings in the study.

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Five Hot Players in IoT Security Market

Steve Morgan

Steve Morgan
Founder and CEO
Cybersecurity Ventures

This article looks at five hot players in different sectors of the IoT security market. The list is a starting point for potential investors in the space to get a grip on the IoT security vendor landscape. Each of these categories, and others, represent opportunities to invest in startups.

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Strategies to Maximize SW Sales Potential

Di Freeze

Di Freeze

In today’s software world where new competitors emerge quickly and focus on customer success has a strong hold on purchasing decisions, sales and marketing teams grapple with finding the best techniques and strategies to tip sales into their buckets. Here are four proven strategies from SandHill contributors.

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LicensingLive! 2015 Speakers and Agenda Announced

“Transforming your Business: Monetization Strategies for Software and the IoT” agenda and speaker lineup has been published for LicensingLive! 2015. We are excited to announce the full agenda and the confirmed speakers. The event spans over two and a half days featuring industry titans, noted thought leaders, practical workshops, an exhibition forum and experienced software executives.

LicensingLive! 2015 will take place October 12-14, 2015 in Cupertino, Calif. with an all-star lineup that includes:

  • Ray Wang, principal analyst and CEO, Constellation Research and author of ”Disrupting Digital Business Create an Authentic Experience in the Peer-to-Peer Economy”
  • Laurie Wurster, research director, Gartner
  • Amy Konary, research vice president, Software Licensing and Mobile Enterprise Applications, IDC
  • Steve Garvey, one of baseball’s most popular and durable players during one of baseball’s greatest era...what do IoT and baseball have in common?
  • Real-life case studies sharing their journey transforming their business.
  • Ecosystem partners such as: Avangate, Aria Systems, Network Instruments, Cognizant, Simon Kutcher & Partners
  • Live connected-car demo; see how you can combine usage tracking for billing to monetize in the connected world.
  • “5 Software Monetization Strategies You Can Implement Now to Future-Proof your Business,” moderated by Chris Kocher, Managing Director, Grey Heron

Don’t miss this opportunity! Space is limited, so register today.

If you have any questions about this event, please email


This Week's Sponsor: NetSuite



NetSuite Inc. is a leading vendor of cloud computing business management software suites. NetSuite enables companies to manage core key business operations in a single system, which includes Enterprise Resource Planning (ERP), Accounting, Customer Relationship Management (CRM), and Ecommerce. NetSuite's "real-time dashboard" technology provides an easy-to-use view into up-to-date, role-specific business information.


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