Software Pulse

Business Strategy for Software Executives

February 23, 2010

David Rhodes and Daniel StelterAccelerating Out of the Great Recession

This excerpt from a new book explains the economic reasons behind why businesses need to re-learn success for a slow-growth economy.

By David Rhodes and Daniel Stelter, Boston Consulting Group

It is tempting to say that the crisis is over. The “Great Recession,” as it is being called, did not turn into a second Great Depression. Unprecedented intervention by central banks and governments averted worldwide economic catastrophe.

And signs of stabilization have appeared: optimistic experts increasingly outnumber pessimistic experts, the slump has bottomed out, and pockets of growth have emerged.

So why not declare an end to this gloomy chapter and get back to normal?

Because, unfortunately, the fundamental problems of the world economy have not yet been resolved. The dependence on heavy-spending consumers (particularly U.S. consumers) remains; many important banks are still weak, and it will take years before they return to full health; and the economic scoreboard shows a drop in economic activity not seen since World War II.

This excerpt from our new book, “Accelerating Out of the Great Recession: How to Win in a Slow-Growth Economy,” explains the economic cycles which produced todays financial crisis and provides the rationale for companies to adopt new, slow-growth strategies for success in the near future.


How to Reach Unreachable Goals  Quickly

Jill Konrath Jill Konrath shares a method for how to tackle tough challenges in a 90-day window. Read how in this post to the Blog on software sales best practices.

A Look Behind the 8% Unemployment Forecast

Jon Fisher Jon Fisher explains the 2010 methodology behind his latest economic forecast in this post to his Blog, Strategic Entrepreneurism.

The Week in the Cloud: Feb. 19, 2010

Kamesh PemmarajuKamesh Pemmaraju recaps the latest news, deals and thought leadership in the cloud computing space. Read this weeks post on whether TCO in the cloud is a vendor concern or a customer concern.

DON'T MISS: HP Labs: Wedding Innovation with Business Value

The director of HP Labs discusses the new mission of corporate research labs and the challenge of managing innovation to create business impact. Read this article from the McKinsey Quarterly.

Poll: Transitioning to a Slow-Growth Reality?

Can software companies adjust their strategies to succeed in a slow-growth economy?
Take our Pulse Poll >>

Top Software Stories of the Past Week

  1. Microsoft Risks Margins as Office Business Fights Off Google

  2. Gets Social With Chatter beta

  3. Global CIO: Oracle Needs More Than Ellison's Talk To Beat IBM's Systems

  4. Down to Business: The 10 Most Strategic IT Vendors

  5. Ten emerging Enterprise 2.0 technologies to watch

The Latest Software Business News

All Headlines: One-third of enterprises to use SaaS in 2010.

VC Activity: Clicker receives $11 million.

M&A Deals: CollabNet acquires Danube.

Executive Moves: Tom Ebling named CEO of Demandware.

Quote of the Week

Whether that promise gets completely fulfilled with Office 2010, Im not sure about that - the jury is still out But the building blocks are there.

— Dells Tom Piegat on Microsofts new Office

Share Your Insight wants to publish your opinions. Email your insight on the software business to editor, Maryann Jones Thompson (



OpSource delivers a complete Web operations solution for software as a service and web companies. Many of the largest software companies and the most innovative web companies have selected OpSource as their Web operations partner. By doing so, they are able to focus their resources on building on-demand businesses, rather than investing in and managing the complex and costly infrastructure 24x7, staff and services necessary for successful web application delivery. Providing everything but the application itself, OpSource is the only Web operations company whose customers pay only for what they sell, not for the resources they consume.
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